I recently finished reading a book called:
“Bare Bones: Conversations On Terror With Stephen King”
It’s a book of interviews he did.
And, there’s lots of gold in there for email marketers.
For example:
The story of his smash hit book “The Shining”. Originally, the title was “The Shine”. But, some executive said they can’t use that title because there is a black cook in the book, and he feared people would think the title was referring to him. (i.e. “shine” was a term from WW2 some people used to call black people). Kind of a dorky choice, actually — considering anyone with an IQ over 80 would know it wasn’t talking about the cook, but the power the boy and the cook both shared.
Anyway, here’s the point:
They tacked an “ing” at the end.
So it became “The Shining” instead of “The Shine”.
Then, guess what happened?
A whole slew of horror books by wannabe Stephen Kings exploded on the scene. “The Piercing”, “The Burning, “The Searing” — the this-ing and the that-ing.
Of course, the wannabes all faded into obscurity.
Never being relevant.
Never being remembered.
Except, of course, for being hacks and knock-offs.
This happens Internet marketing land, too.
For example:
Lots of people have a product title that’s a “Blueprint”.
Or a “Manifesto”.
Or is preceded by “No BS…”
Or is a “Cheat Sheet”.
(I even had one of them years ago…)
My favorite was a few years ago when several “Brute Force” titles shot onto the scene at the same time.
Nary an original thought.
Nary a shred of uniqueness.
Nary an ounce of creativity.
The original title is watered down & the rip offs look like hacks.
Listen, babycakes:
Marketers are supposed to be IDEA people. Yet, most are hacks and jackanapes who wouldn’t know an original thought if it bit them in the prostate gland — instead buying into the idiotic notion you should just “swipe & steal.”
Dorky.
Especially with emails.
Anyway, the point?
It doesn’t take much to stand out.
You just gotta do something unique.
Use your own personality, experiences, and ideas.
And, not be a copycat.
That’s it.
That ALONE can give you a huge advantage.
So many emails are just a copy of a copy of a copy of someone else’s idea, hook or copy that simply writing in YOUR own voice, with YOUR own ideas and giving YOUR own opinion makes you stick out like a wet fart.
This is where “Email Players” comes in.
Obviously, it’s not intended for everyone.
(Like copycats and swipers.)
The newsletter (and the book that comes with your subscription) shows you how to be original. How to be unique. And, how to write emails people like reading and buying from.
That’s why my boys & girls kick so much bootay.
And, why the jackanapes are always copying us.
Which do you want to be?
An original who makes the lions share of sales?
Or, the hack who gets our scraps?
Go ye here to subscribe:
Ben Settle
