Every now and then I have to do this.
I have to explain the simple and basic (well, it should be basic) success concept that quitters never win, are doomed to perpetually fail, and have no place in my life whatsoever.
(Business or personal.)
This goes beyond the surface reasons.
Here’s what I mean:
Sometimes a person will subscribe to “Email Players” for, say, 30 days (time for one issue), then, send me an email about how great it is, how they “plan” to make $$ from it, but they have enough information now, need to quit so they can implement the 16 pages they got so far, but will be back later.”
My answer?
It’s always the same:
“No, Chachi, you won’t be back. You’re banned.”
And then I block their IP address, email address, and put them on a list I cross reference every time a new subscriber comes through the system.
Am I just being a prick about this?
And, aren’t I losing money?
No, to both.
You see, the way I see it, anyone who joins (any high quality newsletter, not just mine) and quits before *implementing* at least 3 issues has the wrong mindset for my product, and should never have subscribed in the first place. It’s like the people who take a supplement for 25 days and don’t feel the immediate benefits and then go and say it doesn’t work.
No, Spanky, it wasn’t the supplement that didn’t work.
It was you who didn’t work.
You didn’t give it a chance to build up in your system.
This is the mindset I’m talking about.
They have an opportunity seeker vs investor mindset.
For example:
I am subscribed to lots of paid newsletters.
It’s my favorite kind of product to buy.
Why?
Because they keep me accountable, give me ongoing education without me having to waste time reading yet another sales pitch from yet another “expert” for yet another product. And it’s like having a gym membership and personal trainer cracking the whip at me to implement and use what I’m learning, or I’ve wasted my money. Plus, since I have an investor mindset (and not a mush cookie opportunity seeker mindset) I know (from experience) just ONE tip in ONE issue 4 months down the road can be the difference between not growing at all and adding several thousands of dollars per year to my bottom line.
But, it doesn’t stop there.
Because that information compounds on itself over time.
It’s no different than compounding interest.
I know the issue I just read of whatever publication I just got (assuming I implement, and if I don’t, it “stings” because I just wasted money, so it forces me to keep on track) will merge with information from past issues and future issues putting the mathematical and financial odds greatly in my favor.
In other words:
2+2 doesn’t equal 4.
It can equal 400.
Or 4000.
Or even MORE over time.
Anyway, bottom line?
If you’re on the “fence” about joining, let me be blunt:
If you have to “think” about it, don’t join. If you have a pile of info products you still have to go through because you don’t have the self discipline and balls to manage your time so you can consume and implement what you buy, don’t join. If you think you can just join, get the “Email Players Playbook” and one or two issues and you’re good to go and you’ll “be back”, don’t join.
(You’ll just be banned anyway.)
If that’s you, you are an opportunity seeker.
Not an investor.
That doesn’t make you a “bad” person.
It just makes you someone I have no desire to interact with, know or spend even a second of my time helping.
I try hard to surround myself with winners (including winner customers) and I suggest you do the same.
But you know what?
Opportunity seekers never win at anything.
They lose at everything they try.
Always.
They never win.
At anything.
And, if they do, it’s from blind luck.
Investors, on the other hand, understand the raw power of commitment, and consistency and, yes, of application.
I want “Email Players” subscribers who implement.
Who go forth and make lots of sales.
And, who have a burning desire to succeed.
I don’t want anyone who’s just gonna sit on several issues and never use anything. Or cower to their wife if she tells them they can’t afford the $3.23 per day it costs. Or who does not want to go forth and conquer their markets.
No, this doesn’t happen overnight.
It takes time.
And hard work.
And, the desire to win.
(Although you almost certainly will see a quick boost in sales if you implement what I teach, have an offer people want, and are consistent — probably even a *substantial* boost).
But business is a marathon, not a sprint.
Investors realize this.
Opportunity seekers don’t.
Investors consistently make their way towards their goals by surrounding themselves with high quality (not cheap) people and tools (i.e. products). Opportunity seekers simply sprint from one “guru” to another, one cheap product to another and, yes, one business idea to another… without committing to anything. They just riiiiiiiide the goo-roo carousel, hoping they’ll strike it rich some day.
Ugh.
What a miserable existence they must have.
That’s why I want nothing to do with opportunity seekers.
It’s why the “Email Players” sales letter blatantly turns them off.
And, it’s why I’m saying to them not to buy now.
Go haunt someone else.
Plenty of goo-roos will have you.
But, not me.
Yes I KNOW this alienates most of my list.
That’s just too bad for them.
Because here’s the way I see it:
There’s no time for screwing around. We got terrorists trying to kill us. We got bankers trying to crash the economy. And, we have government bureaucrats trying to throw every obstacle they can in our way.
There’s no time for losing opportunity mindsets.
No time for goo-roo fanboys.
And, no time for nonsense.
If you want in on “Email Players”, get your act together.
Be ready to implement.
And have the right investor mindset.
Otherwise, you waste both our time.
And for the few (very few) left reading this email who understand what I’m talking about, who want to win and not just wander the “goo-roo casino”, and who have an investment mindset?
Here’s where to subscribe:
Word up.
Ben Settle
