Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

Earlier this month, I was on a wine walk here in Bandon, when I got an email from “Email Players” subscriber, Senior fellow of the Mises Institute and New York Times Bestselling Author Tom Woods.

He had just been attacked by hip hop artist Talib Kweli on Twitter.

And, he was in the process of profiting from it.

Which he did — to the tune of making enough from Talib’s hijinks to take his family on a 5-star vacation with the proceeds.

Anyway, short story long:

It warmed the cockles of my cold nubbin of a heart watching Tom make a bunch of easy sales from being trolled by the wannabe Luke Cage of hip hop — who kept calling Tom the usual gaggle of SJW names like nazi, white supremacist or whatever.

You’d think these SJWs would have freshened up their playbook by now…

Also, Tom has continued to profit from the incident. And, not-so-coincidentally, he has been doing it by using information I taught him, that you can find inside the coming October “Email Players” issue.

Imagine that:

Making money when some blue light special tries to smear your name.

And, having a fun time while doing it…

That’s what the October issue is all about.

And, it goes to printer in just a few days.

To get it before the deadline while you still can, go here:

Ben Settle

Filed under: Email Marketing

Following is a simple way to make out like a vampire at a Red Cross clinic.

Here’s what to do:

Have a sale on a product or service you offer.

But, not just any ol’ sale.

I am talking about picking a week (any ol’ week will do) in October, and have a Halloween-themed sale structured in a way where you (1) make the most sales possible (2) do it in a way your list not only won’t mind you doing, but the buyers will probably even send you feedback thanking you for doing so.

And I believe I have discovered a way to do just that.

A way I’ve been playing with for a long time.

But, I believe I honed it in especially tight the other week when I did my “Write Supremacist” sale after the rapper Talib Kweli was gracious enough to try trolling me on Twitter, and hand me email fodder free of charge (helluva generous guy that Talib, let me tell ya…)

Anyway, the magic is in the structure of the sale.

A structure that is easy to adapt to a Halloween-themed sale next month.

A structure that is certainly not secksy, but it has big, razor-sharp teeth.

And, you can access the details in a 12-step “recipe” found inside October issue of “Email Players”, based on this real-life (ain’t no theory about it) way, which I am sending to the printer in just a few short days from now, after which it will be too late to get your claws on it.

Time is getting as short on this.

To get in on time, while you still can, go here:

Ben Settle

Filed under: Email Marketing

True story:

Not long ago, the owners of a well-known Boston tavern said they were victims of a misinformation campaign after a group that attended a “free speech” rally had lunch at their establishment.

What the “free speech” rally meant is was not specified in the article I read.

But, what it did say was this:

  • These free speech rally people came to eat at the tavern.
  • According to the tavern owners, “The group was quiet, nondescript. They weren’t wearing anything to show hate or anything of that nature.”
  • Shortly after, another group arrived outside and told the manager the tavern was serving neo-Nazis and demanded they be kicked out.
  • This other group of Virtue Signalers were not customers, not eating or drinking or buying anything at the tavern, just outside acting like the low class jackasses SJWs are.
  • Not a single customer inside the tavern cared or made any complaints (just the non-customer SJW mob outside).
  • The manager went outside to talk to the little psychopath SJWs and assured them no hate or whatever they were accusing the group of were doing anything other than eating.
  • The SJWs — identified as the Boston Feminists for Liberation (which, alone, should tell you something…) said on their Facebook the tavern was, “playing host to members of women hating, gay bashing, white supremacist groups.”
  • Dozens of bad reviews started pouring in to Yelp saying things like, “stay away, this bar serves Nazis openly wearing swastikas and other white supremacist symbols and intimidating other patrons.”

Yes, this was the case even though nobody was wearing swastikas.

Or white supremacist symbols.

Or anything else to identify themselves as Hitler’s little helpers.

But that didn’t stop the mob.

No sir-ee-bop.

In fact, it got so bad, Yelp had to launch what it called an “active cleanup” of the reviews that it said don’t reflect a firsthand customer experience.

(Which, again, should tell you something.)

Anyway, here is why I mention this:

To my knowledge, this tavern did nothing to capitalize on these idiots.

In fact, it looked like all they did was play the victim.

(The absolute worst thing you can do in any crisis situation.)

And it’s a pity, too.

Because, had they used elBenbo’s Email Supremacist 7 -step crisis-management plan inside the October “Email Players” issue (including 2 copyright-free email/social media posts you can use, adapt, and modify as you see fit should this happen to you) they’d have laughed at these harpies, instead of cowering to them.

Would have made a lot of money from, too.

And, would have built a much bigger and more loyal fanbase as a result.

Ah well.

Too bad for them.

But that doesn’t mean you can’t profit from their situation. To get this information in your hot little hands, and inoculate yourself — like a vaccine — against any attacks like this (or even just garden variety online review trolls) on your business, subscribe to “Email Players” before the coming deadline.

Here’s the link:

Ben Settle

Filed under: Email Marketing

“Email Players” subscriber Alexander J.A Cortes recently tweeted:

“@BenSettle is the ONLY person I’ve directly learned how to write copy from. And his email-every-day model is what I do to a T. His newsletter is the best investment I’ve made in the my business since I started.”

Which got me to thinking:

There’s a lot of money to be made simply following my model.

And, that model is:

1. Build list
2. Mail daily forever to it
3. Put buyers on a buyers list, and sell them something else

This might be the single simplest business model ever invented.

(A concept direct mailers were using 100 years ago — just not the daily email part)

In fact, even my favorite troll (who I emailed about this morning — and that I link to in the coming October “Email Players” issue) admitted it.

Certainly the above model has been a boon for me.

And, also, many of my subscribers.

Anyway, the October Halloween issue goes to the printer soon.

To subscribe in time to get it, go here:

Ben Settle

Filed under: Email Marketing

Once upon a time I got trolled by the most magnificent troll ever to grace God’s blue earth. He is an almost jolly-like fellow who looks like the author of Game of Thrones. And, as one chick put it, “he looks kinda like a human Haribo bear.”

But, he was a perfect troll.

Frankly, I think God put him on this earth just for me, to profit from.

I say this, because within just a few days of trolling me:

  • He got over 30 “thumbs downs” on his video about me
  • Several of my current customers bought more of my products that weekend as a direct result (I know this, because some of them took pleasure in letting me know)
  • Podcast interview requests from people who wanted to make fun of the guy rolled in
  • Some people who watched it became new Email Players subscribers
  • I made a lot of sales from an email I wrote about it (using the power of contrast) soon after
  • He got high fives from some 3rd world gringos — which resulted in lurkers reading them project and get emotional over it on facebook joining my list
  • I am still making sales from it to this day

It was so profitable, I kept trying to keep that fire burning.

(My girlfriend even said she felt like a “3rd wheel” to my troll that weekend)

Anyway, here’s why I bring it up:

Profiting from trolls is the easiest thing in the world.

And, in the October “Email Players” issue, I not only link to the above video so you can see it, but I also show you exactly how I engineered all the above benefits with ease, and how you can do the same thing. There was nothing magical or complicated about it, either. And, it can work to make a lot of extra sales for virtually any business, of any size, who gets attacked by harmless trolls (like my troll) or even malicious trolls who want to burn your business and reputation to the ground.

If you have any kind of success, these envious types will come after you.

And, when they do, you’ll make a lot of money from it.

That is, if you subscriber before I send this issue to the printer.

To get it before the deadline, go here:

Ben Settle

Filed under: Email Marketing

Behold a 1 star review of one of my kindle books once got a few years ago:

Disorganized and Frustrating

The content is solid…maybe some of the best expertise available on this topic. The format is absolute garbage though. The entire book is a transcribed conversation between the author and another expert. If someone had bothered to…..oh I don’t know…maybe at least add a table of contents and some topic headers, this book might actually be useful. You might be able to get away with this kind of laziness in your $2.99 books but if I pay $20 for a book I expect much more professionalism in the presentation. Shame on you, Author. I’ll tell you what….if you refund my $20 and apologize for your laziness I will donate the $20 to a dog rescue of your choice.

I remember finding that quite amusing.

Especially since, it was some of the “best expertise available”… yet the reviewer spent 90% of his review droning on about the formatting?

The “shame on you” part was my favorite, though.

It was mush cookie at best.

And just trollish at worst.

(A “troll-house mush cookie”?)

If someone is that fragile as to natter on about how a $19 ebook (that used to sell for $97) that can be read in one sitting and easily make them thousands of $$ in sales (if they have a list and an offer people want) is (gasp!!) just a transcript and (double gasp!!!) has no table of contents, all the power to ’em.


Couldn’t care less about such things.

Kinda like when I bought Gary Halbert’s “Boron Letters”:

No table of contents.

Hard to read (it was written in his own hand).

No cover (literally).

Damaged binding.

Nothing “professional” about it.

Plus, it cost me $97 at the time I didn’t really have (it *hurt* spending that money at that time in my life).

But you know what?

I can attribute tens of thousands of buckaroos in sales to it.


Anyway, here’s why I bring this up:

When I wrote the above in an email the next day, the reviewer (one of the few intellectually 1-star reviewers who probably has ever lived) revised his review from 1-star to 4-stars.

But, here’s the problem:

Most review trolls are not intellectually honest.

And, in many cases, will have no problem not only lying about you in their reviews, many will not have even used your product, and will be like the wicked spirits in the Bible and find 7 more reviewers to jump on the pile who are even more trollish than themselves.

I don’t care if it’s a book review, podcast review, or yelp review, either.

And if you get enough of them?

It will negatively impact your sales.

Maybe even put you out of business in extreme cases.

The solution?

The upcoming October “Email Players” issue.

I show you (using real life examples) how to use email (and facebook if that’s your bag) to profit from these yahoos. That way, you not only don’t mind them, you hunt them down, try to rile them up, and laugh at them as you profit from their idiocy.

The deadline to get this issue approaches quick.

To subscribe in time, go here:

Ben Settle

Filed under: Email Marketing

“Well, John wasn’t exactly the boogeyman. He was the one you sent to kill the fugking boogeyman!”

— Viggo Tarasov
“John Wick”

Let’s talk about the boogeyman.

But when I say boogeyman I am not talking about some disembodied entity or monster ready to leap out at you from the shadows. I am talking about the kind of boogeyman that takes the form of a horde of SJWs attacking, smearing, and falsely accusing you or your business of whatever idiotic spazz-of-the-month they are focused on.

This is happening more and more.

To businesses big and small.

And, yes, even to “liberals” — who think they are immune to it because they are left winged, and foolishly assume the fringe parts of their ideology won’t attack them for daring to even tip toe outside the Narrative. If you don’t believe me, look at Sir Tim Hunt — 2001 Nobel Prize winner in Physiology, whose entire legacy and professional reputation was wiped out during a single plane flight home where he was attacked for making a… a… a… — oh noes! — joke. Or, more recently, Will Wheaton — which was admittedly amusing, considering his background of smearing people he disagreed with.

Anyway, back to the boogeyman:

When they come-knocking on your door it can destroy your sales.

Get you inundated with bad reviews and word-of-mouth.

And, if you let it, bring your business down to its knees.

If you read anything to the right of Mother Jones or even the New York Times, you can see stories of this regularly. And, judging by how fragile most online business owners are, seeking a “safe place” and scared to death of being labeled (racist, sexist, whatever), this is something that be debilitating — professionally and emotionally — for them when it happens.

I say “when” because if you have even a modicum of success it *will* happen to you.

Maybe not today.

Probably not even tomorrow.

But, it will happen.

And, again, if you think you’re safe because liberal, think again. If it ain’t some loser SJW horde, it will be a major media outlet targeting you, or just a garden variety troll who tries to bring your booty down to their level of nothingness.

Enter next month’s “Halloween” edition of the “Email Players” newsletter.

It’s all about how to “John Wick” this kind of boogeyman.

And, not only destroy it (figuratively, of course), but profit immensely from its wiles — complete with real-life examples and game plans (one instance that happened to Yours Gruesome and another that happened to an “Email Players” subscriber in the prepper niche who got attacked by snopes).


Armed with the weapons I give you, you won’t fear these boogeymen.

You’ll actually seek them out.


Because they will be predictable money in the bank.

Every time.

And, they will be rendered as dead as a vampire carcass doused in holy water, the ground around the body salted, with a stake through its heart, its head lopped off, and garlic stuffed down its throat.

This could literally be a business-saving issue for a lot of people.

The information inside certainly has been for me.

And, for others I’ve taught, too.

But the deadline to get this issue looms.

To grab it in time before I send it to the printer, go here:

Ben Settle

Filed under: Email Marketing

I haven’t done a Q&A email in a while.

So, I have decided to reach into my righteous mail sack, and see what’s what…

QUESTION: How serious are you about [your “no coming back after leaving Email Players”] policy? I like Email Players, but I’m poor. What’s my risk of receiving the ban-hammer for canceling due to finances? Thanks for your time.

elBENBO: It’s $3.23 per day. It’s not the price, it’s you. Frankly, a lot of people would be better served replacing “can’t” with “won’t” when their rationalization hamster starts spinning. Once you leave, there is no coming back.

QUESTION: I was wondering… Does my email list size have anything to do with how I should price my products?

elBENBO: All that matters is (1) your ability to generate quality (as opposed to freebie-seeking do-nothing) leads and also (2) your ability to sell them. Do email my way and this is a non-issue if you mail consistently, every day, with an offer your list wants.

QUESTION: Question Ben: I am new to the email marketing game and I am having “writers block”… trying to email my list every day New and exciting content that they actually will open. Any suggestions to never run out of things to talk about?

elBENBO: If you have writers block with sales copy, you haven’t studied your market deeply or thoroughly enough.

QUESTION: Do you EVER give away any information without my having to enroll!

elBENBO: You mean like the 200 free podcast episodes, free Email Players issue, and other free stuff I give away you clearly aren’t using?

QUESTION: Do you have a daily reading routine? If so, what kind of material do you typically read and how many pages a day?

elBENBO: My daily routine begins with a 10-mile walk, then work, then eating, then relaxing, with reading happening at night before bed. As far as what kind of material — I tend to like to read biographies of the great men in history. Most recently, I am reading “Another Man’s War” by Sam Childers.

One more, to wrap this Q&A up — this one’s a comment not a question:

QUESTION: You’re an unbelievably funny, hilarious sociopathic asswipe lol. We love to watch you make a fool out of yourself, to see what depths such a scumbag will go. It’s amusing. It’s human nature. You are an entertainer whose hobby is studying emails and your career is selling bullshit.

elBENBO: Nobody has ever called me hilarious before…

All right, that’ll do it for today.

The October “Email Players” issue goes to the printer in 6 days. It shows you how to take troll, smears, and attacks, and spin them into lots and lots of sales in your shiny, candy-like piggy bank. In fact, I am in a mastermind meeting right now, and just introduced myself as:

“My name is Ben Settle, and I troll hip hop artists”

And am going to share how I made out like a bandit last week trolling a rapper for my Write Supremacist Copy Slacker sale.

The point:

Don’t fear the trolls & marketing incels, stir them up and profit from them.

It’s the American way… and the October issue will show you how.

Here is the link:

Ben Settle

Filed under: Email Marketing

True story:

Once upon a time, while doing a special email training, the host demanded to know why I tell people to shame their markets in their emails when it makes sense. He asked this because (admittedly) I am a big fan of shaming. Shaming has worked for thousands of years. It didn’t stop working because millennials who live in their moms’ basements, coddled from the world, declare it doesn’t.

So yes, I believe in shaming.

But I don’t believe in shaming people like people think I do.

I do my shaming in a secret way people buy from.

A way that not only has multiplied my sales many times over, but I believe can work for anyone, in any market, selling most any kind of product or service. It works even in markets where people think shaming doesn’t work (like weight loss), where I used it to convert over 40% of a list into buyers.

And guess ye what?

I reveal this shamelessly profitable way of using shame in the September “Email Players” issue.

But I’m sending it to the printer tonight.

Once I do that, it’ll be shamefully too late to get it.

To get this secret of ethical shaming method, hit the shameless link below:

Ben Settle

Filed under: Email Marketing

The pitch inside this email is as obnoxiously blatant as it comes

Today’s the deadline to get your hot, sticky hands on the September “Email Players” issue.

Here’s what’s inside:

  • One of the world’s greatest sales trainer’s secret for creating 100% believability and trust in everything you say.
  • A secret way to “open up” your prospect’s mind in your emails and ads to want to hear more about whatever you want to sell them.
  • How a brand spanking new college grad wrote one of the most effective ads in history. (And how to apply everything she did to your emails.)
  • What to do to your headlines and subject lines to make them virtually impossible not to read and respond to.
  • When trying to be entertaining in emails can not only backfire on you, but potentially bring your entire business crashing down!
  • A subject template skeptical prospects (who make up anywhere from 2 – 5 times more people than the hyper buyers) love to read and respond to.
  • How to sell artwork, music, and other non-informational and exotic products via email.
  • Why if you have a membership site having “locked” content inside it is almost certainly destroying your sales.
  • And lots more…

Including, a bonus “Ravings of an Ad Man” training revealing how to explode your sales by (gasp! Oh noes!) “tastefully shaming” your market. (Doing shaming in this secret way works so astonishingly well, it’s almost criminal so few marketers do it.)

Anyway, today’s the deadline to get this issue.

After I send it into the printer later on today, it’s too late.

Here’s the jolly ol’ link:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 |

Copyright 2002-. All rights reserved

Legal & Policies Privacy Policy