Recently, I almost whole cloth banned France from my shopping cart.
Yes, the entire country, in one destructive swoop of Old Testament-like proportions.
That means, anyone in France not already an “Email Players” subscriber would not have been able to subscribe (I had no wish to reign fire & brimstone on my good customers there). And nobody in France would have been able to buy any of my other books via my shopping cart afterwards.
I don’t have time to go into all the specifics here today.
Let’s just say my patience was stretched to the breaking point.
But I will admit:
I’m glad I stayed my righteous hand and didn’t display my wrath.
And the reason why is… gratitude.
Full-on, balls-to-the-wall, unbridled & unfiltered gratitude to likes I’d never seen before.
Specifically, a customer there who practically sweats gratitude.
Since it’s Thanksgiving here in the good ol’ U.S., this story from new “Email Players” subscriber Remi Connesson just “fits”…
I love you.
Look, I am broke. But I want to make big in the business of empowering others (and getting paid for it).
What I do, teach Machine Learning and Data Science in French.
In France, there’s two kind of goo-roos:
The growth hacker ones, who are hunting your *** across all existing ads platform with Tai Lopez style video. (thanks to the retargeting gods)
The successful ones, who live by the rules of Daily email (I swear all the big ones are doing daily email in France)
So what do the successful ones told me to do…..? -> DAILY EMAILS.
But guess what? I didn’t believe them…
Well I knew there was something to it but I was not convinced.
Do you know who convinced me?
You guessed it!
So a big huge thank you.
I promptly subscribed to your Email Players subscription. (After hesitating with paying rent lol, now I am in the street.)
I was anxious while waiting for my fedex package. “Please let it be good, please let it be good, please not another gooroo”
And gosh was I not disappointed.
(1.), the Skhema Playbook is a god send.
(2.), I recently decided to start DMing D&D groups to improve my storytelling skills. (well didn’t started yet, coz you know, covid & lockdown… :'(), SO WHEN I SAW YOU TALKING ABOUT DUNGEONS AND DRAGON —
(3.), Even CRAZIER — Your Sales Letter insert was inspiring, while reading it I had the following realization : “I can bring more to my clients than just technical skills, I can help them elevate their mindset and give them career advice… I can create a full catalogue and HELP THEM SOARRR”
BUT THIS IS NOT FOR ALL THOSE REASONS I’M SAYING THANK YOU
No I am saying thank you because I craved your ELBENBO AWESOME MEGA-BOOK.
And I realized I was broke. I couldn’t afford it. WHY???
Because I was a SERIAL PROCRASTINATOR.
I started this shit a year ago, making the transition from freelancing.
I knew I had mindset problems when looking at my track record of “started-but-not-finished-revolutionary-ideas”.
Before making the jump I hired a coach who during six months, was trying to reign me in on ONE GOAL (I was constantly switching targets: “record a course about X in French, no in English, no about Y…)
And I did it, I published my first course on udemy six months ago.
Then it took me 4 more months to release my second course in September.
But money didn’t rain from the sky like expected.
I was demotivated, and all my bank accounts were in the red.
And here it was. Your sales letter about eLBenboPress.
And it was looking at me.
(thanks discount code)
And I couldn’t afford them.
So it woke me up.
There was two weeks left before the 31st of Octobrer (end of discount).
I started to sell my collection of Magic The Gathering cards to pour cash in my bank account.
But more importantly…
I decided to create and launch a new course in two WEEKS.
Just so I can buy your book. (If this is not a demonstration that you can sell shit, I don’t know what it is)
And it worked…
Your price-tag SLAYED the procrastination demon in me
I f******ng did it, Ben!
(1.) I created a course and published it on Udemy in under a week;
(2.) I started emailing my 25-people-long email list daily
(3.) And when I launched: I MADE 5 SALES (out of a 25 people list)
DUUUUUUDE THANK YOU
I didn’t know I had this in me. This speed…
THANK YOU FOR WAKING THE BEAST WITH YOUR DEVIOUS PRICING STRATEGY.
But there was a shadow on the painting
— (it’s a French saying translated to english, I guess you would say “a fly in the ointment”)
Surprise lockdown in France…
Got hit by mandatory unexpected expenses that burned all the cash I made selling chunks of my card collection (I guess I should also say thank you for that, as I had available cash when surprised fees hitted me)
Udemy hold the cash made selling courses during one month. (to cover the 30 day guarantee)
And the money from my most recent freelancing gig landed in my bank account, on Monday 2nd of November. Two days too late.
So I couldn’t grab the elBenbo Press amazing book in time. Damn.
(Btw, your bullets are amazing gosh, the understand why GoT is unwatchable now really got me I WANT TO KNOW.)
This time I was too late…
But next time —
I wish you the best BEN,
1. I don’t recommend subscribing if you have no money or business. But if you do, what he did is exactly how you sac up to get the money you require, build a business, and make things happen.
In his case he did it with hard work and a 25 person list.
What’s your excuse, Chuckles?
2. Even though he got bit by another inane lockdown, notice there was no pleading to make an exception. Notice the taking personal responsibility & not putting anything back on me. Notice the winner’s attitude, and the working for a goal.
He didn’t even ask for anything.
All he did was express gratitude.
It’s a powerful thing this gratitude stuff.
The more one practices it, the more things just seem to eventually fall into place.
On that note:
If you want to partake of the “Email Players” newsletter… assuming you haven’t already been banned (from canceling in the past, being an idiot, whatever reason)… and even if you are in France… then use the link below.
The next issue is especially germane to this topic.
And the reason why is it teaches how to sell in a way where people are grateful they bought.
Not just “oh, thank you for all you do” gratitude.
But all-out “holy shnikes, I cannot even BEGIN to tell you how glad I am to be your customer – I’m going to tell everyone I know about you!” kind of gratitude. And it has nothing to do with your copywriting, marketing, or selling chops. Yes, the better you are at such things, the better the info will mostly likely work. But I believe you could be a raw, wriggling newbie at such things and still use the information in the December issue to bring out the Gratitude Kraken from your customers, clients, and buyers.
The 11/30/20 deadline is almost upon you, however.
So if you want it, I suggest hitting the jump here right away:
P.S. In one of those intriguing juxtapositions an email marketer can’t help but be grateful for due to its “fodder appeal”, here is an example of almost the polar opposite of the Email Players subscriber.
Here’s the story:
Another “Email Players” subscriber who’d been with me for 16 months decided to cancel. But, on her way out, she asked if she could return later.
The answer was no.
To which she said she thought that was only for people difficult to deal with. And that while she respected my decision, she’d hoped I’d “have more compassion on folks during this tough time.”
My response to that:
I ain’t exactly denying a starving man dinner here.
I essentially sell money at a discount.
i.e., You use what I sell, and can make your money back many times over.
The above customer was with me for some 16 months and didn’t problem-solve how to use the info to make the whopping $3.23 per day back. Yet that young, ambitious Frenchman who was literally on the street, without a pot to pee in or a window to throw it out — just a 25 person list, and no product — moved heaven & earth to use the ONE issue he had plus the book all new subscribers get, and make more things happen in 2 weeks than probably 90% of so-called online marketers haunting Facebook groups all day do in a year.
Huge lesson in that.
The most important of which is:
If you replace “can’t” with “won’t” the truth always comes out.
This applies especially to those citing money as a reason on their way out.
Outta here with that.
Even a bum rattling a dirty, coffee-stained paper cup full of sticky change on the side of the street can ‘afford’ the $3.23 per day (although that price is going up as of January 1st 2021) “Email Players” costs. And I suspect all these business people decrying the price find a way to still somehow afford non essential entertainment & vices.
It’s all about priorities.
The All-Seeing Eye of elBenbo knows… because he’s been there.
All right enough of this.
I’ve already said more than I know…