Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

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Your Daily Email Addiction

Filed under: Business Building

Not long ago, my woman sent me a screen shot of a burlesque dancer who had a huge Instagram following whining about how her account got abruptly shut down.

One day she’s living high on the hog selling to thirsty cucked men.

Then, just like that — poof!

Gone like a fart in the wind.

I don’t remember the reason why, or maybe she didn’t even know why.

But she had something like 125k followers.

Many of them thirsty men who pay her to show ‘em some skin or whatever, and she spends a lot of time on other platforms crapping all over men, complaining about how loathsome men are, how evil men are, yada yada yada.

I am guessing someone reported her.

And, in typical social media knee-jerk reaction, the platform decided to pull the plug.

The amusing part is she is one of the first to try to get other people de-platformed with her idiotic politics and virtue signaling. Thus, in her case, I not only have zero pity for her, but I found it entertaining to think of the fallout. And she ain’t the only one this has happened to. I’ve seen videos from other so-called “influencers” going into full-on meltdown mode when losing their platform and, thus, their income, for any reason or no reason at all.

I can only imagine how they are holding up now, since the economy went nutty.

The point of bringing this up?

There are two points:

First, there are few things more astounding — as far as people being small thinkers go — than these influencers with thousands of followers being shocked & going into freakout mode when they suddenly get de-platformed from wherever they make their money.

It’s not like they haven’t seen it happen to others.

Or, in some cases, even cheered it on.

And secondly:

Pretty much all of them foolishly never bothered to learn anything but how to show their natural talent, big bewbs, charismatic personality, or generously-stamped passports taking selfies next to indigenous people for that almighty social media Virtue Signal to show the Facebook likes brigade.

Natural attributes that help you sell are great.

And, it’s the height of stupidity NOT to use them.

But it’s even more stupid to rely ONLY on them.

And in all their cases they simply used their natural attributes to get enough influence to get people to pay them just because they exist… without understanding the limitations of those powers.

The villainous Carl Van Loon in the movie “Limitless” sums it up best:

Your deductive powers are a gift from God or chance or a stray shot of sperm, or whatever, or whoever the hell wrote your life script, a gift not earned. You do not know what I know because you have not earned those powers. You’re careless with those powers. You flaunt them and you throw them around like a brat with his trust fund. You haven’t had to climb up all the greasy little rungs. You haven’t been bored blind at the fundraisers. You haven’t done the time in that first marriage to the girl with the right father. You think you can leap over all in a single bound.

And so it is…

Anyway, all the more reason to never rely on one platform.

Not social media, not iTunes, not Amazon, not the Apple or Google app stores, and not even email.

Yes, that email platform you use ain’t immune to this, either.

Just ask Alex Jones & Stefan Molyneux (both de-platformed by Mailchimp).

And if that doesn’t wake you up, “Email Players” subscriber Ken McCarthy told me about someone he knows who had her Yahoo email address she had for 20 years (yes, a free yahoo email address) taken away for thinking the wrong thoughts and writing books saying the wrong things.

Ain’t no platform 100% safe.

But, you can put the evens in your righteous favor by learning how to combine multiple media platforms — including platforms you probably have never thought of using, much less even heard of, in some cases — so if you’re shut off from one, you have others to pick up the slack and everything is status quo.

Enter the upcoming May “Email Players” issue.

It’s all about this topic.

Not only what’s possible, but what I do myself with multiple medias, if’n that interests you.

To subscribe before the deadline, go here immediately:

www.EmailPlayers.com

Ben Settle

Filed under: Business Building

Next week I am publishing what I believe to be the single most valuable “Email Players” issue of the 105 prior issues so-far published.

And the reason why is because it’s about building your own media empire.

This is not only mandatory knowledge for anyone who wants to compete and conquer in what I believe the new Internet (Web 3.0) will be… but also for anyone who wants to simply protect themselves from this insane economy being run by even more insane bureaucrats, incessant de-platforming, social media algorithm shenanigans, privacy debauchery, and from having a business relying on an ever more intrusive big tech industry openly hostile to small businesses and solo entrepreneurs of all stripes.

The irony:

The model for how to do it is not Steve Jobs, Bill Gates, Zuckerburg, Murdoch, etc.

It’s someone who’s been dead for 70 years:

The infamous newspaper mogul & media “emperor” William Randolph Hearst.

For example, take this snippet from his excellent biography “The Chief”:

[Hearst] built the nation’s first media conglomerate by extending his newspaper empire horizontally into syndicated feature, photo, and wire services; magazines, newsreels; serial, feature, and animated films; and radio. . .The opportunities were limitless for expanding his empire — and his audiences — and he capitalized on every one of them.

Decades before synergy became a corporate cliche, Hearst put the concept into practice. His magazine editors were directed to buy only stories which could be rewritten into screenplays to be produced by his film studio and serialized, and reviewed, and publicized in his newspapers and magazines. He broadcast the news from his papers over the radio and pictured it in his newsreels.

This is what the May 2020 “Email Players” issue is essentially about.

Just “modernized” and adapted to my wily ways for using email and other media, and how to use them to potentially & exponentially “up” your sales, your influence, your business’s economic security, and your ability to leave your “mark” on the world.

A tall order?

Is there any other kind?

Whatever the case, the deadline to get this issue is coming up quick.

Here’s where to subscribe while you still can:

www.EmailPlayers.com

Ben Settle

I once saw a Business Insider article from May 19, 2017 with the headline:

“Journalists drink too much, are bad at managing emotions, and operate at a lower level than average, according to a new study”

That headline pretty much spells it all out.

But, here are a couple of the juicy parts:

“Journalists’ brains show a lower-than-average level of executive functioning, according to a new study, which means they have a below-average ability to regulate their emotions, suppress biases, solve complex problems, switch between tasks, and show creative and flexible thinking.”

And…

“Forty-one percent of the subjects said they drank 18 or more units of alcohol a week, which is four units above the recommended weekly allowance.”

Anyway, here’s the point:

I don’t know how true that is.

Nor do I particularly care.

But I do know the media is one of the least trusted groups on the planet, according to pretty much every poll. And yet these people have tremendous influence & power over what people think, and how they live their lives.

What, pray tell, gives them this power?

Answer:

Being handed a platform.

Whether they are working for the community rag distributed at the local Piggly Wiggly grocery store… or for the New York Times & Wall Street Journal… journalists have a platform to work from that grants them a powerful form of influence denied other mere mortals. Hollywood, sports, and other celebrities – deserved or not – have it, too.

In my experience:

Platforms (used correctly) equal positioning.

Positioning equals influence.

And influence… equals power.

If you are a raw newbie or seasoned pro feeling powerless in your business right now – especially with the economy going all nutzo – then, in my not-at-all humble opinion… one of the single best ways to change that is to start “stacking”, controlling, and owning as many media platforms as you can.

Which brings me to the rub:

The May 2020 “Email Players” issue is all about building, stacking, and leveraging as many different platforms like this — both yours and others’ medias — to build your own, personal media empire of sorts.

It ain’t magic, thought, and it IS a lot of work.

Especially if all you do is haunt Facebook all day.

Plus, there’s also a learning curve, depending on how new or familiar you are with this.

i.e., if all you do is spank out social media posts all day thinking that gives you a “OMG! Platform!” you are playing in the peewee league when it comes to this. Social media is amateur hour at best when it comes to creating a media-powered business. It’s a nice start, and better than nothing. But it ain’t yours, Maynard, even if you get lots of likes and retweets or whatever.

All right.

I’ll be sending a lot of emails about this over the next several days.

I consider this issue to be the most important info I can teach right now.

Especially during this uncertain economy & these uncertain times.

To subscribe before the deadline to get it, go here:

www.EmailPlayers.com

Ben Settle

Filed under: Business Building, Email Marketing, inner game

A lamentation for the ages:

Simply put, I don’t have the money this month. I scrambled to make it, but I wasn’t able to make it happen. Yeah, I’m very aware – if I don’t do it this time, I won’t be allowed to sign up again next month. I don’t like it much, but hey – your game, your rules. Thanks for the goodies I’ve gotten so far from the newsletter – I’ve gotten my money’s worth.

I have to disagree.

If he couldn’t figure out the daunting task of making — at bare minimum — $3.23 per day with the info, I daresay he did NOT get his money’s worth.

The irony truly writes itself sometimes.

And, it’s a supreme example of why my “no coming back” rule for “Email Players” exists.

Contrast the above with these apples:

My pal Shane Hunter once used info I teach to launch a successful consulting business while laying in excruciating pain after major back surgery in a hospital bed. One of my subscribers mailed me back in December to say he had just been diagnosed with terminal cancer, but to keep sending the newsletter to him anyway and to check in with him in a few months just in case (last I heard he is still fighting, btw). Another of my customers is blind to the point someone has to read my issues and books to him, and still manages to implement.

And so on, and so forth.

In case the point isn’t obvious:

Whatever someone’s excuse is, it ain’t that they “can’t” it’s that they “won’t.”

These blokes who quit while insisting they get so much “value” out of what I teach don’t even have the foresight to take advantage of the perk they get to ask me questions via email before curling up into a fetal position and giving up.

i.e., they don’t even try, they just roll over.

Thus, my no-coming-back policy.

Fortunately, there is a solution for all this for those with foresight & and a backbone.

And to explain this solution, I refer you to a scene in the movie “The Wolf Of Wall Street” where Jordan Belfort is giving his salesmen a pep talk that goes perfectly with the times. A scene your pal, “The Count of Commerce”, elBenbo is hereby going to shamelessly paraphrase, with said simple solution almost everyone agrees with, but hardly anyone ever gets around to acting on.

Here it goes:

“Are you behind on your credit card bills? Good. Turn on your computer and start writing emails. Is your landlord ready to evict you? Good. Shut off Facebook for 15 minutes and start writing emails. Does your girlfriend think you’re a worthless loser? Good. Quit being a panytwaist and start writing emails! I want you to deal with your problems, by becoming flush with new business! All you have to do today …is turn on your computer, and type the kind of emails that I teach you in ‘Email Players’.”

If someone can’t do that?

Let ‘em go haunt Facebook or whatever it is they do to get the warm & fuzzies.

All right, let’s move on to the good stuff:

The upcoming May “Email Players” is by far the most valuable I’ve written to date. It’s about using, finding, and interfacing with your own media platforms. Do it right, and it takes away a lot of business & financial uncertainty. It can also add a lot more rupees to your piggy bank, too. And, best of all, again if you do it right… it can position you high above all your wannabe competitors, as they fold because they are too lazy, too unmotivated, or simply too low IQ (low IQ as far as marketing & business goes… not literally low IQ on an intelligence test — let the outrage culture sob sisters take note) to write an email each day, to a list of receptive leads they are consistently building, selling something that can improve their lives.

It ain’t rocket science.

But at the same time, that business ain’t gonna build itself…

Here’s the link to subscribe before I send it to the printer:

www.EmailPlayers.com

Ben Settle

Filed under: Business Building, inner game

 

Once upon a time, I was talking with my woman about the infamous Myers-Briggs personality test. She is one of the few marketers out there who uses it to sell with intelligently (even the great Ken McCarthy interviewed her on his prestigious “System Club” about it), instead of treating it as astrology, like a gaggle of boss lady life coaches haunting social media do.

To the point:

Anyway, while talking she made an off-hand remark that reminded me of why I so coldly and ruthlessly blacklist and cut people out of my business, as well as why certain people in general frustrate the hell out of me through no fault of their own.

What did she say?

She said:

“Most people are S’s.”

S’s are the opposite of N’s in the Myers-Briggs.

They are people who simply cannot wrap their heads around any concept, idea, or possibility in a forward-thinking way.

It has nothing to do with intelligence or experience, either.

They simply aren’t “wired” for forward or longterm, big picture thinking.

Take, for example, a story the great Ken McCarthy talked about in his magnificent “System Club Letters” book. Back in the early to mid 1990’s, when a lot of “name” gurus were still figuring out what they wanted to be when they grow up… he sold an 8-page newspaper called “The Internet Gazette”, that had a circulation of 25,000 people.

And, one of the articles was about internet video.

The multi-media expert he hired couldn’t understand why Ken wanted to write about that.

“You want me to write about THAT? Why? No one can do it.”

“But someday people will be able to and when they can it will be the most powerful thing on the Internet. Let’s be ready.”

Back then, it took a half hour to download even a 4mb clip. It was agonizingly slow. And S’s — like the reporter I am guessing was, or at least sounded like he was — simply could not understand the reality that it wouldn’t always be that way, despite intellectually knowing the speed and rate at which technology was growing. But Ken, being an especially strong N (I don’t see how he couldn’t be one, from what I know of him), not only saw it, but I suspect was often frustrated with all the S’s in silicon valley who didn’t even see what he clearly saw with things like click-thrus being a way to measure response online (which even Time Magazine credits Ken with discovering). Yes, my fine feathered little pigeon… Ken “saw” the potential of videos, webinars, livestreams, etc almost 20 years before they became mainstream, as well as social media, too, as he was preaching community-building long before blogging was fashionable or before Facebook
was even a brain fart.

Take Jordan Belfort in The Wolf of Wall Street, as another example of S’ery.

He is a very strong S in the movie.

And, like a lot of S’s, incredibly good at one-on-one sales.

Since he was (mostly) in the here & now, he wasn’t always trying to guess what a prospect was thinking or going to say so much as dealing with what is. But, when he tried to be forward thinking — timing his drug consumption, writing manipulative sales scripts, and constantly dreaming up more money-schemes, for example — he ended up self-sabotaging himself and landing on the FBI’s radar.

That is the plight of the S:

Great at “here & now” tasks – like selling, negotiation, etc.

But almost no foresight.

Or thinking ahead.

Or being able to fully comprehend the future consequences of their current actions or inactions, even if they want to and intellectually know they should.

Again, it’s not an intelligence thing.

It’s simply how an S sees the world.

Which brings me to the point of this whole Sha-bang:

I always knew there were certain people who were horrible customers for what I sell and teach. I could not pin-point it. But I knew, at a gut-level, there were certain people who just irritated the hell out of me whenever I did any kind of coaching, consulting, or client work.

Those people were always, without exception, S’s.

And, it’s why I now spend as much time turning the really “hyper” versions of them (not all of them) away as I do on selling the people (mostly N’s) who do make great customers.

My worldview is totally different than an S’s.

And, they make decisions that make zero sense whatsoever to me.

Like, for example, this guy who subscribed to “Email Players”, made a lot of money (by his own admission) for the two or three months he was on it… but then said, “I am two issues behind, OMG, I have to cancel!”

To an S reading this, that kind of hamster spinning probably makes perfect sense.

But to an N such as your faithful storyteller?

It’s insane.

That is hyper-S behavior at its core.

And to an N reading it, it probably sounds almost like I am exaggerating.

But this is simply a hyper-S’s worldview. And if that is you, I can assure you that you are much better off buying an endless string of one-off eBooks or downloading free pdfs, or whatever S’s do to make them feel successful than buying anything I sell – book, newsletter, affiliate offer, or anything else.

This is especially true with the upcoming May 2020 “Email Players” issue.

Specifically, it’s about how to build your own media empire for your business by ‘stacking’ and manipulating various media platforms to your will the exact way I’ve been doing it for over a decade, but especially the last couple years where I’ve been tripling down on it all due to the mass de-platformings and ridiculously profitable opportunities technology has been creating.

Having your own medias lets you do massive world-building very rapidly.

It gives you your own platform(s) to sell, educate, and engage from.

And, it makes it so struggling to get clients and customers simply isn’t a thing if you do it right.

Anyway, this is easily the single most valuable issue I’ve written to date.

And long term thinking is absolutely required.

Mixing, matching, and contemplating changes in medias that are available now, will be available later, and using even ancient media technology people laugh at online, is not something an S will easily grasp.

That doesn’t mean they can’t.

It simply means they will have to read this issue multiple times and work harder.

And, probably, they will have to more aggressively utilize the perk paid subscribers get to ask me questions by email for clarity – especially in this upside down world economy, where a lot of N’s will be thriving even as a lot of S’s will be squirming while big tech platforms (including your favorite social media platform) triple down on their hostility to small businesses.

Okay, enough.

Here’s the link to subscribe to get the May 2020 issue while you can:

www.EmailPlayers.com

Ben Settle

Filed under: Business Building, inner game

A reader across the pond is none too happy with an email I wrote:

Yo Ben,

I study, read and enjoy almost all your emails.

But as someone from the UK, where the death toll is doubling on the daily…

This email you just wrote gets a “big yikes” from me mate.

Maybe due to my lack of context in the US? Or simply because I’ve missed the point here.

But I think portraying “Corona-paranoists” as trolls is risky. It seems these people are giving into fear, sure. But portraying them in a negative light for concern about something that’s actually concerning, not to mention causing a lot of deaths does seem ill-sighted.

Obviously it wont hurt your reputation, but as someone who respects you in many regards this cursory comment makes me raise an eyebrow.

I think keeping a level head is the best solution, but I dont think endorsing travel is very sensible considering the pain this pandemic has caused.

Either way bud I appreciate your work and hope to learn a lot from you.

Thanks for you time.

Context:

I reprinted an email the other week to my list that was sent to “Email Players” subscriber Troy Broussard (not to me) mindlessly shrieking, swearing, and lobbing insults at him (i.e., trolling) for writing about how he took his family on a vacation during the beginning the outbreak.

It was not an emotionally well-adjusted email Troy got.

So, yes, to answer the bloke above’s question — there is a load of context he missed.

Your long-suffering servant elBenbo is well-aware of the horror show going on.

In places like New York, especially, where it ain’t exactly the jolly Smurf village.

Whatever the case, what I want to do is, contrast the guy above’s email with something the great Ken McCarthy (who has spent decades of his life uncovering, exposing, and whistle-blowing media, government, and healthcare system lies & corruption) posted recently.

Here is what he posted:

There are people in this world who command massive resources who believe the world would be a better place w less people and that the surviving people should be brought under as near total control as technology makes possible. Meditate on that a bit as you watch CV-19 Theater

Half a billion people plunged into poverty…with accompanying death, destruction, serious illness and despair. All self-inflicted, but the people who set and administer the policy will not miss a single meal over it.

Do with, draw whatever conclusions from, and agree with whatever you want, makes no difference to me, and in fact, I could use some fresh troll fodder for an upcoming promo I am prepping.

I mention this to give options for thinking differently to the adults in the room.

Whatever the case:

It’s probably no big surprise to anyone how we are witnessing history unfold, just like the last big society-altering event — 9/11. And, like 9/11, I have no doubt the government — in the US, at least — will be using this event to further restrict, further control, and further create big bureaucratic monstrosities for “the children” or whatever. But if history is to be believed, whenever the politicians and media start declaring “war” on concepts like “poverty”, “terrorism”, “drugs”, etc the one thing you can usually reliably count on is getting more — not less — of whatever they just declared said war on.

Since they are now declaring war on this virus, it’s easy to predict what’ll come next.

But it’ll be a gas to see what the “TSA” of this will be that emerges.

In the meantime:

This is all a solid example of the power the media has, even though nobody believes them or trusts them. A power you, as a business owner, can have on a smaller, more practical scale, too, if you but understand how to find, control, build, use, & “stack” media platforms for your business.

Something I touch on a bit in a video on my free mobile app called:

“Interview With A Media Vampire”

If you don’t have my mobile app, simply opt in to my daily emails.

Then, look for the P.S. in the welcome email you will get soon after.

Finally, follow the directions in that P.S.

NOTE:

Do not download the app directly from the Apple or Google Play store first. You will need a username and password to access it, which you can only get at the URL above.

Tomorrow?

Something completely different…

Ben Settle

“Some worthless junkie. For him, you intervened and put us all at risk? Some contemptible junkie who couldn’t keep the peace for eight hours?”

— Gustavo Fring
“Breaking Bad”

So saideth the criminal mastermind in “Breaking Bad.”

And I have found his “don’t do business with junkies” to be invaluable selling online, too.

Specifically, when it comes to what I call “new product junkies” — a concept I was introduced to a few years ago from the brilliant Michelle Spiva back when me and my pals did our “Oceans 4” masterminds. And it had such an impact on me that day, I not only had to have her on the podcast I had at the time to discuss it, but I changed huge parts of my business in ways that has created far more growth, with far less frustration.

Anyway, here is what happened:

One of the attendees sold in a biz-opp kind of niche.

And, his biggest frustration was having a gaggle of customers who (1) were always looking for something new (2) never actually implemented or used the things they did buy (3) and because of that, they had a huge list of one-time buyers – who were also huge pains in the arse to deal with – who just craved yet another new offer they’d then have to keep creating to keep their business successful, while they never bought anything on the back-end — which is where the real money in direct marketing is.

That’s when Michelle piped up:

(Paraphrased)

“They are addicted to the dopamine drip they get whenever they buy something new.”

Yes, this is a very real phenomenon.

And, is not just something I use to mock people with.

And when you understand it you realize why doing business with these junkies can be just as dangerous to your business as doing business with a junkie was to Gus Fring’s operation — which, in many ways, letting junkie Jesse Pinkman stay in the operation led to his downfall.

Let me give you an example of what I mean from last year.

There is a particularly aggressive junkie who tried to subscribe to “Email Players” several times to get the April 2019 issue.

I think I counted 5 times — all under various different names.

Now, this is a guy who has joined in the past.

Quit right afterwards.

And then, somehow snuck in several more times.

And, the reason why he couldn’t resist is because he reads my emails promoting a specific issue, sees something “cool!” I am going to teach, his marketing prole cravings kick in and the feening begins… and he then subscribes to learn that one tip thinking it’s going to somehow change his marketing prole life (it won’t, it’ll just make it worse, and further strengthen my hold on his psyche), then quits, after he gets his hit of elBenbo’s crystal cool persuasion.

Then, he presumably scuttles off to the goo-roo casino.

Plays a few slot machines & gets distracted by the bright flashing lights and sounds.

And, I won’t see him try again until the next time I do something to activate his cravings.

Now, think about this:

This bloke — and people like him, he’s far from the only one — is so pathetically & hopelessly addicted to buying “NEW!” that he literally tries to commit fraud, paying me upwards of $100 each time to boot, and then proceeds to do nothing, only to come back again the next time he gets a craving for my, er, merchandise.

Again, he’s not the only one.

I’ve seen it many, many times over the years.

These contemptible junkies are so enslaved to their addiction for “NEW!” they simply keep wasting their money, doing nothing, probably hanging out in Facebook groups all day telling everyone they are an “entrepreneur!”, and repeating the cycle over and over and over for years, never getting any further than their next toke on.

Now, a shallow & small-thinker will say:

“Why not just sell to them? Who does it hurt?”

Because Chuckles, as Paul said in the New Testament:

“A little leaven leaveneth the whole lump”

Let serial killers, rapists, adulterers, etc in, and guess what’s going to happen?

You’ll only get more of the same.

And, run the risk of their evil ways “turning” others into such types on the sneak.

You are the sum total of those you spend your time with.

Including online.

And, yes, including by who you sell to.

By catering to new product junkies, serial quitters, excuse-makers, small-thinkers, do-nothings, copycats, freebie-seekers, etc, I’d become more “like” them — whether I want to or not, in little, subtle ways. Their new product junkie antics then can also “spread” to my other subscribers and customers just by them running around talking about how they are one of my paid subscribers, where others may think they want to be more like the junkie, and the leaven spreads.

Thus, I want nothing to do with them.

And, you know what?

By actively and aggressively repelling them and refusing to sell to them, my business has grown much bigger, much more consistently, at a much faster rate than before I stopped selling to them.

Make no mistake:

It’d be very easy to start a business catering to them.

All you have to do is what Jesse Pinkman did:

Go (figuratively) sling drugs to the other junkies coming out of the 12-step program meetings. And, many guru-types who are one failed launch away from living in a van down by the river do just that.

But, it’s a terrible foundation to build a business on, in my opinion.

You obviously can do whatever you want.

Most people reading this will not be able to wrap their minds around how dire this is.

And that’s perfectly okay.

But, the few who do?

If you want to listen to another rant I did about this, simply go into the free Ben Settle mobile app in the elBenbo TV channel, and you’ll find just such a video.

What?

Yon’t have my mobile app?

Then that’s something we shall have to remedy then isn’t it?

Simply subscribe to free daily emails on this website, and follow the instructions in the welcome email I will send you right after (in the P.S.)

NOTE:

Do not download my app directly from the Apple or Google Play stores. Go to the URL above and get a username & password first.

Otherwise, you won’t be able to access it.

Ben Settle

Filed under: inner game

Since I talked about Brian Kurtz yesterday, another relevant story:

Almost 6 years ago, Brian somehow managed to wrangle together the best, most influential, and smartest direct marketers still alive… in one room, for an event he called:

“The Titans of Direct Response”

The monumental effort that must have taken makes my brain quiver.

All those old school guys, many of them hermits who don’t want to be out and about, who paved the road for all of us today for everything from being able to take credit cards… to using video… to changing entire laws that allow direct marketing in certain medias… and the list goes on… all in one room, spilling their best info, it’s crazy to think about.

But, not everyone was happy about that event.

For example:

I had lunch with Brian Kurtz about a year later at Ryan Lee’s first “Freedym Fest” event. And he was telling me how there were some guru types who threatened not to come or speak if Ken McCarthy was allowed to speak.

I guess Ken just has that effect on people whose bull shyt he calls out.

(And his talk there was solid gold, btw).

Another group:

Dames.

Yes, it’s true.

Apparently, Brian caught a lot of flack for only having guys speak there.

And, I got to thinking about that.

And, I captured my thoughts about such on a video, and put it up on my free mobile app in the elBenbo TV channel (in the video titled “How To Be Taken Seriously”). If you want to be taken seriously I dare say it could be one of the most important (or infuriating, maybe, for the seething types ) videos you’ll watch this year.

If you don’t have my mobile app, never fear.

Simply subscribe to my free daily emails via this website.

Then, when the “welcome” email shows up a few minutes later, simply follow the instructions in the P.S.

NOTE:

Do not download my app directly from the Apple or Google Play stores. Go to the URL above and get a username & password first.

Otherwise, you won’t be able to access it.

Ben Settle

One of my favorite “business” biographies is not even about a businessman… it’s from a movie director.

Specifically, the late, great Frank Capra.

In fact, I have a proverbial laundry list full of business & marketing lessons I learned from Mr. Capra’s autobiography – “The Name Above The Title” – about making movies that apply directly to marketing.

Here are a few of them:

  • There are no rules to filmmaking, only sins. And the cardinal sin is Dullness
  • What interests people most is people
  • Self aggrandizement will get you a lot farther a lot faster than modesty
  • Entertainment is an amazing tool for rallying people against the “bad guys”
  • Laugher disarms skepticism, cynicism, and even hostility
  • Don’t look for objective criticism or praise… look for gut reactions
  • Creating Vision can literally win wars
  • Don’t make the best picture you ever made in the same year that someone makes Gone With The Wind
  • FDR was such a great listener he almost converted Frank Capra into becoming a Democrat
  • Too many filmmakers get their ideas from other’s pictures and not from life
  • Wealthy hypocrites and celebrities in Hollywood constantly virtue signaling about “social justice” secretly had just as much contempt and hatred for the very people and causes they virtue signaled about in Capra’s day as they do today
  • Trying to not offend people ruins movies
  • And the list goes on.

Anyway, recently I did a video about Capra with the great Brian Kurtz, who did his college thesis on Frank Capra. And we talked about many of the lessons we learned from that great man, and how to apply them to copywriting, marketing, and business.

If you want it, you can get it free in the Ben Settle mobile app.

Inside the elBenbo TV channel it’s titled:

“Mr. Smith Goes To Marketing”

If you don’t have my mobile app, you can get it free by signing up for my free daily emails on this website, and then following the instructions in the P.S. of the welcome email.

NOTE:

Do not download my app directly from the Apple or Google Play stores. Go to the URL above and get a username & password first.

Otherwise, you won’t be able to access it.

Ben Settle

Filed under: Copywriting & Sales Letters

Not long ago, I shot and uploaded to my free mobile app a short “power lesson” about copywriting, inspired from something I read in an Alfred Hitchcock bio I am currently reading.

It’s one of those copywriting “twists” that can make a huge impact on your sales.

And, something I probably should include with a paid product.

But alas… it’s waiting for you inside my mobile app in the elBenbo TV channel.

Specifically, the video titled:

“Alfred Hitchcopy Presents”

If you don’t have my mobile app, you can get it free by simply opting in to my free daily email list on this website, and following the instructions you will get in the P.S. of the welcome email.

NOTE:

Do not download my app directly from the Apple or Google Play stores. Go to the URL above and get a username & password first.

Otherwise, you won’t be able to access it.

Ben Settle

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