Ben Settle

It’s great to be a guy.

We don’t have to endure childbirth or monthly hormone-rattling visits from Aunt Flow. We’re less prone to emotional decision making. (Soy boys and Virtue Signaling millennial guys notwithstanding). And, best of all, we can pee standing up.

Call it male privilege, if’n it soothes your feels.

But this isn’t just my opinion, it also happens to be a fact, too.

Anyway, why am I bringing this up?

To rub it in to the women who read my daily mind farts?

Yes, of course.

But, also, it reminds me of a privilege anyone can have — man or woman — when it comes to making a lot of sales.

Something I like to call:

“Mail Privilege”

Want an advantage over pretty much anyone you compete against?

(Including “name” gurus, or people who give everything away free on YouTube, etc?)

Then listen up, listen good, and never forget:

When you know how to write emails people not only look forward to reading and buying from… but (the marketing savvy ones, at least) sometimes even go out of their way to ask you not to take them off their list after they buy… you have an almost unfair advantage over all your competition when it comes to the people who are on both your lists.

(Especially as an affiliate, during launches, etc.)

Anyway, such is the power of mail privilege.

If you want to bestow this privilege on yourself, here’s what to do:

1. Go to the link below
2. Read the letter carefully
3. Subscribe to my “Email Players” newsletter

Then, kick back and await “The Email Players Playbook” in the mail, and apply it.

Very simple.

Anyway, February issue goes to the printer soon.

It has lots of ways to use male (and mail) privilege to make more sales and get more clients.

To get it in time, go here:

www.EmailPlayers.com

Ben Settle

This last weekend I saw an interesting list of vices on Twitter (by a guy named Michael Medici), in order of how destructive they are.

It started with meth.

Then went through the other hard drugs (heroin, cocaine, etc)

Then into things like alcohol and sugar.

Then into sites like Netflix and social media.

My first thought after reading that list was:

“Email, too, when done right”

Like it or lump it, mails can create a chemical addiction of sorts in your brain (and if you find yourself incessantly checking your emails all day, you’re already addicted, Chuckles). And, also when done right, people will not only need their “fix” of you each day, but they’ll even get a bit concerned (maybe even worried) when they don’t hear from you for a day or two. (I didn’t coin the term “your daily email addiction” and display it at the top of my blog for nuttin’)

Scoff at that if you want.

But, it happens to people I teach all the time.

It can happen with your emails, too.

That is, if you got the right stuff and subscribe to my “Email Players” newsletter.

Although, a warning:

Next month’s issue doesn’t have a lot of “email” training in it.

No examples to study.

Nothing to swipe or model.

Not a single scrap of pure email copywriting in it.

But, everything inside can make your emails more responsive. Your business more profitable. And, your life more interesting and fun.

Here’s the link to subscribe before the deadline:

www.EmailPlayers.com

Ben Settle

The big news last week was Virtue Signaling & woman pedestalizing comedian Aziz Ansari being taken to task by a girl who suggested he secksually assaulted her.

My opinion?

I’ve read a lot of women commenting on it saying it wasn’t assault (and basically describes a typical date with an awkward mush cookie with zero game whatsoever). And, my first thought after seeing all those opinions was, it would have been highly amusing if, instead of apologizing (did he learn nothing from Bill Clinton?), Aziz had played the race card — making the Virtue Signaling media and Facebook keyboard pundits have to choose between rooting for the fake racist vs the fake secksual assaulter…

Wait… what?

You wanted my *marketing* opinion, not social opinion?

All right, in that case, I’ll just say this:

Recently, “Email Players” subscriber Dottie Reynolds observed:

(when seeing a smiley face emoticon next to a privacy policy link on a landing page)

“I couldn’t scroll past the emoji on the landing page. Grown men don’t use emojis and expect to be taken seriously.”

And, I suspect if Aziz Ansari (being a Virtue Signaler) was a copywriter, he’d plaster fill his ads and emails with emoticons.

Not to mention LOL or LMAO or ROTFL, etc.

Let’s call it Aziz Ansari copywriting game.

Can work for chicks selling to chicks.

(I used ‘em in weight loss, it seemed to work.)

But men selling to grown men?

Especially in the golf niche (the page Dottie saw) — comprised of 60+ old guys?

Not so much.

Anyway, that’s my opinion.

Take it to heart, ignore it, or set fire to it, if’n you want.

More:

Any man who struggles with this sort of thing (Virtue Signaling to girls and getting friend-zoned, etc) would benefit reading the February “Email Players” issue. It’s all about the connections between the dating world and the business world… between getting a good woman and a good client… between being attractive to the women you want and attractive to clients and customers you want (while repelling the ones you don’t)… and the list goes on.

In the meantime, to learn my email copywriting ways, go ye here:

www.EmailPlayers.com

Ben Settle

I’ve been re-reading Stan Lee’s (the guy who created Spiderman, The Hulk, Avengers, etc) book:

“Excelsior!”

You can learn a lot about marketing, branding, positioning, copywriting, messing with your competition’s heads (like he did to DC Comics for years), and creativity reading this book.

Example?

He talks about how he saved soldiers from syphilis when he was in the army.

Here’s how:

“I must have sketched countless complex, meaningful, persuasive, intellectual ideas for an anti-VD poster, but nothing seemed right. Then, when I least expected it, inspiration hit me. The simplest idea of all. I merely drew a little cartoon version of a happy-looking GI walking into a pro station, with the little green light above the door, wearing a proud expression on his face and a dialogue balloon over his head that read, “VD? Not me!” Well, they must have printed a zillion of those posters and displayed the all over Europe.”

So much copywriting wisdom in that.

Especially if you get bogged down with overwhelm for ideas, copy, etc.

Speaking of simple:

One of the things I teach in my monthly “Email Players” newsletter is simplicity. Everything I do revolves around the concept. I don’t do complicated because it doesn’t work nearly as well as simple.

This goes for email, sales copy, content, video, podcasts, and anything else.

More info here:

www.EmailPlayers.com

Ben Settle

“Janine, someone with your qualifications would have no trouble finding a top-flight job in either the food service or housekeeping industries.”

— Dr. Peter Venkman
“Ghostbusters”

Recently, I was reading about a chick with some community college business course experience who is so fed up with the male patriarchy and capitalism running the business world, she decided to bewb-up and make a difference.

Her big idea?

To start a feminist business school to fight masculine capitalism.

According to the news story, she said it’s much better to have businesses run on feminine traits — like mindfulness, gratitude, and generosity, to promote the “redistribution of money and power” (exact quote) — than it is to have businesses run on masculine traits — like individualism, speed, and efficiency.

My opinion?

I may be gender-biased.

But, I think feminists would do better listening to their uncle elBenbo.

In fact, here’s my 100% “feminist-friendly” 3-step business plan:

• Build an email list of people who have money to spend
• Mail it daily with offers they want to buy
• When they buy something, deliver it a timely and efficient manner, and then sell them something else

But, I’ll admit:

My ways are 100% based on capitalism.

And, also, individuality, speed, and efficiency.

(Mindfulness, gratitude, and generosity don’t exactly pay the bills in my experience.)

So probably a non-starter for many feminists.

For everyone else?

Go here to learn my evil, toxic-patriarchal email copywriting ways:

www.EmailPlayers.com

Ben Settle

“It was one small chest, hardly overflowing. And it still smells of troll.”

— Bilbo Baggins
“The Hobbit: An Unexpected Journey”

Every now and then, I’ll purposely troll friends on Flakebook.

I tell them I only troll people I like. If I don’t like you, I won’t even bother trolling you. And I only troll people I like because, the way I understand it (and I may not understand it… chasing social media algorithms is boring), it helps my friends.

How so?

Because my kind of trolling often gets engagement.

And, engagement, often gets Flakebook love from what I am told.

And, if there is engagement, it shows your post to more people.

I’m just not seeing a downside to having flakebook trolls.

That is, unless you’re easily rattled and don’t know how to handle trolls. If you get angry, emotional, and frustrated with trolls… instead of using their troll ways to your advantage, then you probably should shun trolls.

Wait a minute, what?

How do you use trolling to your advantage?

It’s quite simple:

When you see someone trolling you on Flakebook, take something they say, and write an email about it designed to sell your product/service. And, it doesn’t have to be Flakebook trolls. It can be people who troll you by email, Twitter, or any other media.

They’re giving you a gift.

Use it.

Love it.

And, yes, profit from it.

And you know what else?

When you use my email methods, trolls put gold in ye olde pocketses.

You simply use the info I teach about using Q&A’s in the Email Players Playbook. And, instead of answering someone’s question, you quote the troll, answer it, and use my ways to make the sale.

Anyway, that book comes with your subscription.

To read more about what’s in it, go here:

www.EmailPlayers.com

Ben Settle

A little market research secret:

The other day I saw a tweet talking about how high performing people throughout the years start their days. Back in the day, presidents like Abraham Lincoln, for example, used to read newspapers for hours each day before doing any work. And, today, guys like Trump watches TV, makes phone calls, and Tweets (and, presumably, seeing how much his tweets get his haters riled up — which has multiple benefits, as does writing controversial emails).

The main reason is knowing what’s going on with people.

If you want to influence people, you have to know what’s driving them.

The point?

I have never understood why so many marketers laugh at and avoid the idea of Twitter.

And, instead, spend all their time on Flakebook in a bubble.

I’ve been using Twitter for almost 10 years to see what people are yapping about real time, to mine subject line and email theme ideas, and to get out of the Internet marketing Facebook bubble groupthink.

I highly suggest you do, too.

Frankly, I’m glad so many marketers think it’s useless and stoopid.

(While they like motivational quotes and food pics on Flakebook all day)

Twitter is free real-world market data they’ll never see.

Anyway, on to the business:

One of the easiest ways in the world to use my email methods is to go into Twitter, look at the tweets and retweets on your feed, and write an email about something you see (like I’m doing in this *this* email) using the information taught inside the newsletter and the Email Players Playbook.

Very simple.

Very profitable, too.

Yet, hardly anyone does it.

Here’s the link:

www.EmailPlayers.com

Ben Settle

There’s been  disturbance in the Force.

Apparently, I have a new enemy.

His name?

Clarkie.

Basically, he subscribed to “Email Players”, and quit in less than a month.

Then, he asked:

“Hi Ben – I really enjoy getting your emails. Is there a secret architecture behind your best performing emails? Like a list of ‘ingredients’ you employ that ticks all the boxes for someone to buy? Or can you recommend a book on the subject? Obviously you would probably have this in a back issue of one of your newsletters – if so let me know which one and I will get a copy.”

The irony:

The “Email Players Playbook” he got with his subscription showed him exactly what he wanted.

I already gave him the “architecture” of what I do.

I already showed him the “boxes” to tick.

I already showed him the “ingredients”.

If he was too busy or whatever not to read the book, or too drunk on the goo-roo fanboy kool-aid to understand the value in what he was reading, there isn’t any back issue I have that is going to magically give him what he’s looking for.

Anyway, not wanting an opportoonity to go to waste, I decided to bait him a bit.

So here’s what happened:

elBENBO: I don’t sell back issues to non Email Players subscribers or let people back in once they quit. So I suppose the answer is yes, but no.

CLARKIE: Ive unsubscribed. You’re a real piece of shit mate

Followed by some more pleasantries (after, admittedly, I egged him on for my amusement) like “you’re pathetic” and being called “dickhead”, etc.

Brain fart:

My boy Clarkie reminds me of a guy who hits on a girl, then she says she’s not interested, and then he gets needy and angry and starts hurling insults at her. I can only imagine what kind of nightmare customer he’d be. He should be happy though, since I did him a favor (and saved him money) by not letting him buy anything else. After all, if he didn’t do anything with the information he had already gotten, he would have just wasted his money on any back issues (which I don’t sell on the regular anymore, anyway).

Lots of lessons embedded in this email.

I hope you caught them all.

Anyway, if you’re not the butt-hurt type, “Email Players” may be for you.

Or not.

It’s certainly not for the Clarkie’s of the world.

The only way to find out is to subscribe and see.

Here’s the link:

www.EmailPlayers.com

Ben Settle

P.S. Shortly after writing the first draft of this email, he sends me this beauty:

“I am going to put you out of business. That’s my ‘mission’ Your content is shite. Will be so easy. You’ve made an enemy today. Game on dickhead”

Ooh.

First, he likes my content enough to buy more.

Then it’s “shite” because he can’t have it.

Like I said, this is *exactly* how nice guys and self-described male feminists wearing vagina hats and Hillary For President pins to virtue signal around girls, and who then get spurned, behave. Which is timely, because the February “Email Players” issue is about how guys can avoid turning into needy and bitter sad sacks like this, have more control over their emotions, and not only do better with clients and customers to make more sales, but also with chicks.

Once upon a time, Yours Obnoxiously went on a podcast rant about why modern goal-setting (i.e. practically anything you hear on flakebook or the Internet) causes nothing but stress, anxiety, and accomplishing less (if anything at all) for most people.

The gist of it was:

Don’t set outcome goals, set task goals.

In plain English, that means:

Don’t focus on what you can’t control, and instead focus on what you can control.

For example:

(For wait loss)

If you want to lose a bunch of wait in 2018, don’t focus on losing 50 lbs (which you can’t control). Set a goal to eat right each day, to exercise regularly, to take more walks, to be more active, getting your hormones checked (and proceeding accordingly if there is a problem), getting better sleep, laying off the booze & sugar, etc.

Unlike the up-and-down scale, these are all things you can control.

And, it completely eliminates anxiety or frustration.

Another example:

(For guys and relationships)

If you want to find a hot & pleasant woman who wants nothing more in life than to keep your belly full and your balls empty, don’t focus on “finding that woman” (which you can’t control) — focus on your Mission (or finding a Mission if you don’t have one), consistently going to the gym, improving your confidence (mastering a skill is a good way to do this), working on your business, catching yourself and changing your behavior whenever you get needy, observing what the guys who already do have the kind of woman you want are like i.e. don’t ask the deer (chicks) how to hunt it, ask the hunter (guys who get the kind of chicks you want) how to hunt it, and the list goes on.

Another example:

(For finances)

If you want to bust through to the six or seven figure mark in 2018, don’t focus on making the six or seven figures (which you can’t control). Focus on consistently sending attractive offers to receptive leads, on making yourself a better copywriter, on boning up on the best marketing and business-building knowledge, on studying your market and creating offers it’s already waiting for you to sell to them, on driving quality buyers with money to your website instead of worthless freebie-seekers, on putting up 1-click upsells that perfectly complement whatever it is you’re selling, on getting your audience into as many different media as possible (something I’ll be yapping about more in an upcoming “Email Players” issue), and the list goes on.

All things you can control.

Another example:

(People wanting better email results)

If you want more sales with email don’t set goals to have higher open rates, more clicks, or even bigger sales. Instead, focus on writing an email (or more) each day, on constantly improving your email skills, on getting better email delivery, on making sure your emails are bursting through the seams with your personality (hardly anyone does that), on being more controversial, on being less timid, and on being a better overall communicator. (Watch YouTube clips of Johnny Carson monologues, listen to great stand-up comedians, tune into the big talk radio shows — Rush, Savage, Stern, etc — whether you “like” them or not is irrelevant, study their communication abilities, they are easily learned).

All the above you have 100% control over.

More:

Instead of shrieking about Trump’s tweets, study them and reverse engineer how he gets the mass media and all your high falutin’ Facebook friends who natter on about he’s an idiot to bark like trained seals on command any time he wants — giving him even more influence, power, and free marketing each time he does it… then apply what you learn to your marketing.

For example:

Look at his tweets and see which ones get the most likes/retweets/media attention. Then look at them and go, “gee wiz… I could apply what he said there to my market/product…”

Again, it’s irrelevant if you “like” him or love him.

In fact, if you hate him, it’s even more important.

Why?

Because that means your emotions belong to him.

Do you like your emotions belonging to someone else?

No?

Then why not use it to your advantage, and figure out how to apply whatever he’s doing to seize your emotions to what you sell. This is a skill few people have. And, it’s also something I’ll also be writing about in “Email Players” in 2018. (And, also, in my Email Beniversity event next Summer.)

Anyway, if you want to learn my emails ways check out “Email Players”.

Today is the deadline to get in on the January issue.

It’s got a business model for a high earning email-driven business handed to you to model, adapt, and run with on a golden platter.

After that?

Well, since I don’t sell back issue on the regular anymore, it’ll be too late.

Here’s the link:

www.EmailPlayers.com

I’m sending everything to the printer today.

Ben Settle