Ben Settle

“I’d love to leave my door unlocked when I leave the house, but this ain’t Canada.”

— Justin Hammer
“Ironman 2”

Recently, I’ve been studying a Dan Kennedy training about creative thinking.

And, while it’s full of all kinds of ways to stimulate creative problem-solving, the most valuable part of the entire course has literally nothing to do with creativity or being more creative or marketing or selling or any of the usual suspects.

No, it was a part where he was talking about the healthcare system.

Specifically, in the US, where he predicted:

“…there will be some version of nationalized health that probably looks something like the Canadian system that everybody gets…And it’ll be like getting your heart surgery done at the post office or the DMV and obviously people like you and I will want nothing to do with it.”

He then followed up with this kicker:

“It’s another very good argument for making sure you get rich, because failing to do so probably destines you to having the postal worker taking off your bunions after you’ve waited three months for an appointment. I mean that’s where were headed.”

This was recorded many years ago.

But, I suspect he’s right.

Sooner or later the liberals’ll get their way.

And, when it happens, I also believe an entire niche industry (and opportunity) will pop up for doctors, surgeons, hospitals, and other healthcare providers that will be priced to the hilt, with far better bedside care & services with far less deaths or botched procedures, and well out of reach of anyone but those who make — at the bare minimum — upper 6-figures per year, if not 7-figures per year.

ie these rich patients’ll get the kind of treatment our politicians get.

Now, there are two types of people reading this:

1. People who agree with Mr. Kennedy’s prediction, that it’ll be horrifying

2. People who disagree him, and think it’ll be great

My ex-spurt opinion?

I think it will eventually get bad on all kinds of levels, in all kinds of ways.

Especially for small, independent business owners.

As people who have this month’s January 2020 “Email Players” issue and read the bonus elBenbo’s Lair insert have seen, to say I have a sense of outright emergency about the future in the next 10-15 years or so especially is an understatement. And while there isn’t a whole lot of control any one of us has over the political, ideological, and other ever-shifting world-wide forces raging on a national and international scale, one thing we can control is working at building as secure and profitable a business as possible. And, as bad as I suspect it’ll be for businesses who can’t afford to line the right pockets, I still believe commerce will still be around, and that learning how to sell, market, build a business, and create as much financial security as you can — before any big, sweeping changes happen — is vital if you want to have as smooth a landing as possible during the coming turbulence.

However, let’s face it:

Very few people have any sense of urgency, much less emergency.

After all, the stock market is operating at a crazy high pace.

Even cancel culture loving millennials jonesing for socialism & decrying capitalism on social media platforms with their $800 iPhones have full bellies with plenty of entertainment to distract them, and all the time in the world to virtue signal about their pet social justice causes on Twitter & Facebook.

And from what I’ve read of history, many of the so-called “poor” in Western civilization live as good today — in terms of having food, entertainment, and material possessions — as royalty did at various times in history.

But that same history says what goes up will go down.

And, crash in direct proportion to how high it went.

i.e. The suffering from climbing and then falling from a ten foot tree is a mere irritation compared to the suffering, horror, and pain inflicted from climbing a 100ft tall building and then falling.

Just my opinion.

Which, of course, you can whatever you want with…

Anyway, I don’t pretend to have all the answers or solutions to this.

But, if you want to know what I’m doing to prepare from a business point of view — and possibly even prosper — for the coming fall, subscribe to “Email Players”, read it carefully each month, and have the ambition to apply it to your own business ventures, while not getting distracted by nonsense.

Go here to get the February issue before the looming deadline, while you can:

www.EmailPlayers.com

Ben Settle

If you want to do your marketing, your business, and, yes, your righteous bank account a huge, flashing-red-light favor, then do an intense study on everything the great Dan Kennedy has taught on the subject of what he calls:

“Unused Capacity.”

What this means is:

Every business has time, resources, assets, and attributes it’s not using, but could be using, to massively grow the size and scope of their operation, and sometimes overnight. I’ve been studying Dan Kennedy’s teachings on this subject for the past few years, as it’s a very deep topic you won’t learn in an email like this beyond the obvious surface elements.

And, thus, I’ve been rapidly implementing this idea whenever I can.

It’s truly a life-long activity — as I am constantly finding unused capacity.

Including in places I thought I already had looked for it.

Take, for example, a special kind of sale I tested last year.

It was the most obvious and simple kind of sale I could quickly assemble and implement I’ve ever used. And, I was able to put it together in about an hour, and start profiting from it literally the next day.

All because:

1. I was on the lookout for unused capacity

2. I implemented it as soon as I found it

As far as #1 goes, I refer you to the great Dan Kennedy’s teachings. I’m not a salesman or affiliate for No BS Inner Circle who sells all his trainings. So you will have to do your own homework on where to find said trainings of his.

When in doubt, try their support.

The money and effort will be well worth it.

But as far as #2?

I will be showing exactly how to use the piece of unused capacity I do — and still do — to crank out an extremely profitable email-driven campaign. Every business I can think of who has a list and content has this unused capacity, or could have it with a bit of effort. And, there is no reason said businesses can’t profit even more than I did the first time I did it (I made many dumb mistakes when I did, yet still did nearly $20k in sales with about an hour of work — your mileage will, of course, vary with your business, market, offers, etc).

Thus, the February “Email Players” issue.

It goes to the printer in less than 48 hours.

After that, it’ll be too late to get it.

Especially since I’m such a jerk about enforcing my deadlines and not making “exceptions.”

I not only have contempt for procrastinators, I take pleasure in rejecting them.

It’s the only way to train them to be better people

And, yes, increase my own sales at the same time…

Whatever the case, time is severely short to get this issue.

Here’s the urgent link to get it while you still can:

www.EmailPlayers.com

Ben Settle

One of the tag lines I’ve given myself — that some dork will probably copy/swipe for their dopey little Linkedin or Facebook profile to try to sound “cool” now — is:

“Email Supremacist”

I do it for several reasons.

One of which is it is literally true:

Email is — at this time, and likely for many more years to come — a superior marketing medium above all others for my business. Yes, I know this contradicts certain direct mail supremacists who like to talk about low email delivery rates, and all the gazillions of dollars they make for their clients, etc. I don’t doubt their sincerity, by the way. There are some markets where a sharp business with tight marketing game can make direct mail far superior. But unless you have their mastery of direct mail, money to invest to test, and the patience to wait, find/test the right lists to rent, and crunch all the demographics, psychographics, costs, percentages, response rates, profit margins needed, and probably over a dozen other metrics, email is where it’s at for speed, convenience, simplicity, and bigger ROI for the vast majority of business people in my particular corner of the business world.

If you want to fight me on that because a guru said different, you’ll have to argue with me in your mind.

I’m not here to attack direct mail.

I use direct mail all the time myself on the backend, as it’s built-in to my main offer. Not to mention some aggressive postcard ideas I am keen on testing to certain segments of my buyers list, as well.

I am simply saying why I think email is superior for my business.

Case in point:

I’ve talked to two of the planet’s foremost experts on direct mail – including the great Craig Simpson. And both of them told me the same thing – there are no lists you can rent to get the kind of customers I want and prefer dealing with.

Thus, my Email Supremacist attitude.

Others’ experiences will obviously vary, depending on their product, industry, preferences.

But for Yours Crotchety’s front end operation, email has always blown direct mail away in terms of ROI, speed, and off-the-wall response. And the amusingly ironic thing is, I have yet to get a direct mail letter about how email is dying, how opens & engagement & sales are down with email, and all the other typical sky is falling doomsaying about email from anyone. I only get *emails* telling me about these things. And make no mistake, I keep checking my mail each day looking for such a direct mail letter. I also keep asking the long-suffering counter workers at the post office if they’ve seen it, have been complaining to my local Postmaster about it, and even cosidered burglarizing the mail boxes around mine to see if they got the letter by mistake.

But so far, no such direct mail letter.

I have only heard about the death of email via *email*… just like the first time I ever heard about the so called death of text sales letters was in a text sales letter selling a video sales letter (VSL) info product, with a “death of sales letters!” headline.

The irony is nothing if not entertaining.

And this goes quadruple with social media supremacists.

Take, for example, when one of my daily email readers told me how Gary Vee was teaching people to push out 100+ pieces of content on social media daily.

It’s insane.

Especially knowing they are building another company’s platform & revenues & content library first, before their own, doing so.

But, it’s a prime example of email’s supremacy over social media, too.

I’d bet green money someone who knows what they are doing with email can make more sales sending a handful of emails they quickly write and load in an autoresponder, dripped out over 4 or 5 days to a list of 1,000 people… than a chest-pounding social media rockstar can make sending 100+ posts per day to 100,000 so-called followers during that same time frame.

Enter the February “Email Players” issue.

It shows how you can potentially make far more of the green stuff using a handful of emails, you’ve already written in most cases, to quickly – with the push of a few buttons – blow away any results you’d get using direct mail, social media, or any other media that is supposedly “best” now.

You can spend hours pushing out 100 social media posts per day if you want.

Or weeks writing, sending, and tracking direct mail, renting lists, babysitting letter shops, calculating your ROI and margins, etc.

Or, you can use my ridiculously simple recipe in the February issue, spending mere minutes loading up your autoresponder with a handful of emails you’ve already written, to a sales page you’ve probably mostly already created, selling content you’ve already created or could create very quickly.

The key part of this is, if you have a list and some content you’ve already created.

And, if you have the character & ambition to follow my commands.

Whatever the case, the deadline to get this issue looms.

Hit the jump below to get it while you still can:

www.EmailPlayers.com

Ben Settle

There are certain movies I’ve profited from immensely over the years.

Some have obvious “how to” lessons.

Others are a bit more esoteric, but all can bring far more money, sales, influence, and overall dominance in your market than you are getting now.

One of these movies is:

“Cinderella Man”

It’s based on the true-life story of Depression-era ex-boxer James J. Braddock (played by Russell Crowe) who works as a day laborer until his former manager Joe Gould (played by Paul Giamatti) offers him a one-time slot against a rising young contender. After he wins a shocking upset he wasn’t “supposed” to win (and was to be a fall guy), Braddock goes back into the ring full time, to ultimately fight the villainous champ Max Baer — known for literally killing his opponents in the ring.

It’s one of my all-time favorite movies.

And, this is especially due to it showing the power of Keeping Up Appearances.

There are two scenes in particular that illustrate this.

The most powerful is when Braddock is fighting one of the highest ranking boxers in the world. He takes a devastating hit to his face, with the impact so hard, it knocks his mouthpiece out. To which, enduring near intolerable pain, Jim merely smiles at him.

Added to which what his cut man Joe Gould tells him to do when he goes to his corner.

Not sit down.

Not rest.

Not even spit in a bucket, I don’t think.

No, he says:

“Don’t sit down. You’re not tired. You’re fine.” He also waves off the sponge man with the bucket and water. Then he tells Braddock, while looking at his opponent. “Shake your head like you don’t need it. You don’t want it. Yeah, now he’s gonna wonder “if Braddock is such an old man, why is he still standing. Why is he still coming at me?”

The result?

This top ranked boxer, who just gave his very best, to this old man underdog who should have gone down… is completely psychologically beaten & intimidated.

You’ll have to see the movie to watch what happens next.

But, I’ll just say this:

It’s one of the single greatest success lessons I’ve seen from Hollywood.

It’s also a shining example of the power of Keeping Up Appearances.

There’s another, more obvious example of this in the movie, too.

But if you want to mess with your competition… while actually being the successful boy or ghoul you want everyone to think you are on social media and giving yourself an advantage over every single business you ever compete against for the rest of your days, master the art and craft of Keeping Up Appearances. Especially when you are at your lowest, most dejected, and blackest hour, when people think you are beaten.

Always keep up appearances, my little fledgling.

Nobody else is, I can assure you.

Especially people on social media who always eventually crack when under enough pressure and start complaining about their lives, their setbacks, and their problems.

Don’t be that guy or ghoul.

Be better…

Okay, enough spit bucket water for the soul.

I have a list of movies I’ve drawn lessons from like this.

Lessons that, if you watch and apply, can be some of the most valuable business & overall success educational experiences you will ever get anywhere else, including in high-priced courses, programs, and seminars.

And the February “Email Players” issue contains said list.

Specifically, in the bonus elBenbo’s Lair insert, along with the main take-away I got.

There are 6 such movies on this list.

And if you want to have a figurative “Movie Night With elBenbo”, simply watch these movies, have your antenna up for lessons like the above while watching them, and you’d have to be nearly brain dead not to make yourself better at virtually everything you do in business — whether writing emails and sales copy or intimidating your competition.

The deadline to get this issue is coming up fast.

Here’s the link:

www.EmailPlayers.com

Ben Settle

Not a big fan of the whole publicly counting money thing.

But, I am not sure how else to explain the following method of creating a reliable, repeatable, and very customer-loving way for creating some smackola on demand, once, twice, even three times or more per year, depending on how ambitious you are, how well you have your act together with your offers, and how serious you are about being in business as opposed to being a contemptible, do-nothing little new product junkie or marketing hobbyist.

Anyway, here’s the story:

Early last year, Yours Gruesome tested a special sale that, unlike virtually all my offers… was intended specifically for the hyper buyers on my list.

Usually, I ignore the hyper buyers.

i.e. those who buy everything & anything – especially low priced “impulse” offers.

The reasons are many, and I’ve yapped about them before.

But, for reasons that included wanting to help a lot of ye olde hyper buyers out for a change, wanting to test a new kind of offer, and (the biggest reason of all) also I had just bought a new Lair, and I wanted to more easily pay it off as soon as the 6 month window I had to carry a mortgage for in order to not screw over my mortgage guy (he wouldn’t have gotten paid his commission had I paid it off earlier) hit… I decided to do this special sale.

Anyway, short story long:

This sale — when used in conjunction with my Email Players methodology — was the fastest, simplest, and easiest scratch I probably ever done made up in this business.

It took about an hour to set it up — sales page & emails.

And, due to being burned out from moving to a new Lair, I completely half-assed it.

Spent only an hour or so combined on the emails & sales page.

The result:

$16k in sales.

Not exaggerated goo-roo launch numbers, or anything.

But not too shabby for about an hour or so of “work.”

Plus, if I’d done a few of the simple things I was too burned out to do, I’d have very likely doubled or tripled that.

Which brings me to the plop:

You, too, can possess this template for a tried-and-true profitable offer to use and reuse (I will be doing another one later next month) each year once I instruct you in the alphas & omegas of how to do it for your business. And potentially do it the same day you learn it, if you choose.

The only caveats are:

1. You will have to have a list

2. You will have to have at least a modest amount of content already created or be willing to create said content — whether full fledged products (eBooks, videos, audio, does not matter)

3. You will have to not be a contemptible new product junkie or marketing hobbyist

In other words:

Maybe 5% of the people in all of the land of Internet Markania can use this template.

But, it’s only to those 5% I cater too anyway.

The rest can continue being social media bar flies or excuse makers, or whatever it is the vast majority of wannabes do when they aren’t idiotically swiping, mining pirate sites for free content they’ll never use, and searching for shortcuts to prevent having to do any real work.

Harsh?

I certainly hope so.

I intend to quadruple down on my customer curation this year.

That said, this sales template is something I will be using over and over and over going forward, and there’s no reason you can’t also use it to make sales on demand, practically any time you desire to, using content you’ve *already* created, sending emails you’ve *already* written, and, yes, utilizing sales copy you’ve *already* slaved over, and would like to get paid on perpetually instead of just once or once in a while.

The details of this little ditty are in the coming February “Email Players” issue.

Including what to do.

What NOT to do (I screwed myself quite badly in lost sales).

And, how to make it go smooth as honey for your righteous business.

This issue, of all issues I’ve written in over 100 issues published, contains the most immediate, cash-in-the-bank info I’ve taught. Simply follow my special “recipe” with the ingredients I lay out, shove it in the oven, and wait for the proverbial timer to ding and pull out some quick profits.

All right enough teasing.

The deadline to get this issue is coming up fast.

And, as people who try to subscribe after the deadline each month are fast learning — I am a tyrant about not letting people in. Including going as far as turning the newsletter off in the shopping cart after the deadline — always prompting the procrastinators to think they are doing me some kind of favor “letting me know” my cart has a glitch or whatever.

It’s no glitch in the software, Maynard.

The glitch is your procrastination.

Okay enough.

If you do NOT have the qualifications above, don’t bother subscribing.

This issue will do nothing but add to your pile of other trainings you never use.

Go find some goo-roo on facebook to haunt instead.

Here’s the link for the 2 or 3 people left both qualified & interested in this:

www.EmailPlayers.com

Ben Settle

Let’s talk about so-called “good will emails.” I first heard it at one of our Oceans 4 events a few years back, and the idea is (from what I can tell) one day a week (or however often you want) you send out an email that is pure content.

No sales pitch.

Nothing to buy.

Not so much as a link.

Sounds nice, doesn’t it?

A noble and generous deed.

I get the idea behind it, I just don’t agree with it. In fact, I think you are doing the exact opposite of good will if you have something that can help someone solve a problem or pain in their life and not at least let them know there is a solution out there, and show them where to get it.

Think of it this way:

Imagine you have a terrible urinary tract infection.

Feels like you’re pizzing razor blades.

And, there is a product at the drug store you know works.

And you really need that product right away or you’re going to suffer all night in agonizing pain every time you take a whizz. But, when you get to the drug store there is nothing for sale. They refuse to sell you anything for your pain.

Instead they tell you it’s a “good will day!”

Today, they only educate you about urinary tract infections.

They don’t want you to think they’re just out to get your money.

So instead, you will learn all kinds of interesting info about it, to build “good will” in you, so you feel good about the store and realize they aren’t just vulture sales people wanting to take advantage of your situation.

In other words… they really CARE, dambit!

What would you think of that store?

Would be more like bad will emails.

And, probably, you’ll be miffed and go somewhere else.

Whatever happens, you’re going to spend money to solve your problems or attain your desires. And, if it’s not at the drug store you wanted to go, you’ll find it somewhere else. And, there’s a good chance it’ll be an inferior product than the product you wanted.

So it goes with good will emails.

Want to spread good will about your business?

Then sell people a solution to their problem.

Do it ethically, yes.

And in good taste, of course.

But you do your list zero good by not at least letting them know your product exists and showing them how to get it.

Do with this what you will.

Me?

I’d be remiss if I didn’t pitch each day.

And on that note, if you’re interested in writing emails that are fun for your list wants to read and buy from, check out the “Email Players” newsletter here:

www.EmailPlayers.com

Ben Settle

I have talked a lot about dopamine addicts in the not-so-hallowed issues of these emails.

I first became aware of this phenomenon while talking to one of my former Oceans 4 Mastermind clients Michelle Spiva, who taught the room about why some people buy one product after another after another… never committing to learning, never even opening the products they buy in many cases — and constantly demanding new products instead. And she explained how they do this because they are literally addicted to the dopamine drip they get when they buy something new.

I call ‘em opportunity-minded buyers.

(As opposed to investor-minded buyers.)

And, I do everything I can to persuade them NOT to buy anything I sell. I don’t want ‘em around. I don’t want their money. And, I don’t want them wasting my time.

I’m not saying they are “bad” people.

But, I have no desire to help them until they sober up, first.

Anyway, sometimes after writing about this one of my readers will ask why not just sell to them then? What does it hurt? Wouldn’t I make way more of the green stuff if I sold to them, even if they never use the product, and just go on to the next bright shiny object?

The answer is:

Yes, of course I would.

I’d multiply my up front sales.

But, I’d also multiply my backend headaches.

Plus, I don’t want to enable them. I don’t want to be like Jesse Pinkman in “Breaking Bad” when he starts selling drugs at addict meetings. It’s just not my bag or how I want to run my business, or the kind of people I want to associate with in any way, shape, or form. And, in the case of my “Email Players” newsletter, one of the perks of membership is they can ask me (via email only) short, quick-to-answer questions I’m qualified to answer. And I don’t want their idiotic questions about why their emails keep getting terrible results selling their latest “make mooney online” (when they haven’t made any themselves…) offer clogging up my time.

Anyway, do what you want, but in my opinion:

If you want less headaches, don’t sell to dopamine addicts.

Especially if you plan to use my wily email ways designed to sell to investor-minded buyers, and not feening dopamine addicts who despise solid fundamentals (like, for example, the list-building method I teach in depth in the February issue next month, which is not new at all, but works like crazy when done right nonetheless…) and are always looking for their next product “fix.”

It’ll still work on the addicts, unfortunately.

But, it’s designed to get the quality buyers.

The buyers most people never get because they pander to the addicts.

More info on the newsletter here:

www.EmailPlayers.com

Ben Settle

At the risk of doing some shameless self shilling, a true story:

In 2019 especially, I may have come off a tad more snobby & maybe even pretentious than usual to certain podcasters, online summit hosts, and even businesses holding events wanting me to speak. In fact, as these good people were willing and wanting to promote me to their audiences, free of charge… I ended up turning a lot of them down I’d normally have dived into.

Why would I do this?

Because I didn’t “like” them?

Have so much money I swim in a giant treasure bin like Scrooge McDuck?

Or maybe am just plain uninterested & indifferent?

No, it was because I wanted to focus on pounding out/launching all the books (around 9 or 10 of them), email campaigns, and other publishing projects – including hammering out a novel – I wanted done by the very specific, and downright tyrannical, self-imposed deadline of year end 2019.

It wasn’t just a sense of urgency on these things.

It was a full bore sense of *emergency*.

Some of the reasons for that sense of emergency were rational.

Like for example, I wanted to finish them all so I could launch my anti-affiliate program which, ironically, I don’t think I’ll be doing. Or, if I do, it will be on a much smaller scale than intended.

Others were irrational, but that turned out to be true.

Like for example, an “alarm-bell” sounding gut feeling I’d run in to some big opportunities I’d require time to take advantage of — which ended up happening, as the Caveman of Copywriting officially bought into 3 different tech companies last year. If I was still bogged down in all the book publishing and launching, Yours Time Temporal would have a huge time problem right now… especially with our new mobile App platform for businesses I’ll be demonstrating soon, which we’ll be launching in the not-too-distant future.

All of which meant, something had to give.

And that “something” was doing speaking, podcasts, & other interviews.

Having my work flow disrupted by flying, traveling (which I hate doing as it is) and/or intermittent zoom & skype calls with people from different time zones was what had to go, even though they have always been my single best source of lead generation, and even though I highly enjoy doing them, and the people who invite me on them.

I still squeezed a lot in, of course.

But, had to forgo many others for the Cause.

Which brings me to one of the many rubs of this email:

Lead gen is the beating heart of a business.

And, I mostly ignored it last year.

But, only for as long as I had to — call it a bit of deliberate short term self-sabotage for the greater good of the company as a whole, if’n you want. And it shows in how slowly my main list grew in 2019 compared to prior years, even though sales were way higher than prior years — which, in my biased opinion, is a testament to the email ways I sell with. And now that I have my time more or less back under control, I’m already getting booked back on various podcasts and summits, have been in touch with people wanting me to possibly speak, etc.

Incidentally:

If you’re a podcaster or online summit host especially, and if you’d like me on your show to teach your audience my ways to get more sales, go here:

www.BenSettle.com/media

You can get a feel for the kind of info I share with audiences.

And, also, see the kind of shows I teach best on.

Okay, enough shameless self-shilling.

Tomorrow?

Something better…

Ben Settle

“Is that all you’ve got? A cheap trick and a cheesy one-liner?”

— The Villainess Brandt
“Ironman 3”

One of the most entertaining business-related parts of the holidays is watching all the abysmally awful marketing & copywriting going on.

The neediness.

The desperation.

The begging…

It’s morbidly fascinating to watch in the same way it’s morbidly fascinating to hear about a social media “influencer” desperate for attention and likes will plunge to their death from a cliff to get that perfect selfie for Instagram.

On a not-entirely-unrelated note:

I got an email from an “Email Players” subscriber earlier this morning who has been using exactly what I am teaching in the January “Email Players” issue to generate quite a bit of the green stuff – to the tune of 7 figures – in his world. He also teaches it to his private clients, and a few others who understand “nuance” (as he said – a perfect way to put it) he knows. But, there are others he purposely doesn’t bother teaching it too. And the reason why he doesn’t teach it is because he knows — as I also have been warning in some of these emails over the last few days — most will treat it like a cheesy dating line.

Thus, he said he is a bit bummed I am teaching it.

He knows it will be completely butchered by the majority of “online marketers.”

And he is 100% right, too.

It is astonishing how stupid the average internet marketer & copywriter is.

It’s why 90% of them are either broke or figuratively “living on the run” — one failed launch or JV away from being on the street. Because they chase “hacks” before seeking wisdom. Care more about building a swipe file than building a business. And are the types who, even if they learn legitimate copywriting & marketing tactics like what I got cooking up in the January issue, will completely abuse and misuse the info. They are too stupid to think beyond the next sale & too small thinking to realize building a business on mere “transactions” vs relationships first is a recipe for working harder and making less profit.

Which brings me to the rub:

Like I told him in my reply:

“I see-sawed on whether to teach it at all, but if I don’t do it to my list, some scum bag goo-roo on social media with the wrong intentions who treats it — as you said — like a cheesy dating line, will first.”

Whatever the case, let’s tie this bag up.

The deadline to get the January issue is in just a few short hours.

After that, too late, Pokey.

And, as always, no exceptions will be made.

Here’s the merry, jingling & jangling link:

www.EmailPlayers.com

Ben Settle