Ben Settle

Today’s the deadline to get the November “Email Players” issue.

Here’s what awaits your noble self inside:

• A secret way of using curiosity in emails hardly anyone does (and when they do, they do it on accident) that is — hands down — the single most powerful email “method” I’ve ever used. (In fact, I am using this method “on you” in this email…)
• Two topics virtually guaranteed to perk up your email list if they are going cold on you. (I learned this from one of the savviest sales men who ever lived — it works like crazy in emails.)
• The “Black Mirror” secret for writing sales pitch emails people love so much they thank you for sending them!
• 6 ways to almost completely eliminate low open and click rates (and, even more importantly, low sales…)
• A common mistake even seasoned pro copywriters make with their email closes that guarantees lower sales and clicks.
• What to say on your opt-in pages to immediately ramp up the quality of leads you generate.
• A fool proof way to “Thanos” writers block and never have to worry about it ever again. (Do this, and not only will you never have to wrestle with a blank screen ever again — you may have a new problem of getting TOO many ideas…)
• Why using email is probably the worst way to build a digital marketing agency, and what I suggest doing instead.
• The “toss them in hell and throw away the key” secret to making your emails so powerful people will literally click the link, skip reading your sales letter, and go straight to the order form to buy.
• How to make your emails “stick” in your reader’s psychology so they can’t stop thinking about it.

Plus, I am also including a bonus “Ravings of an Ad Man” training.

It’s about research.

Including, some places I do it.

And, some popular copywriting fanboy ways I avoid.

Anyway, the deadline to get this baby is later today.

So if you want it, there’s simply no time to lose.

Here is the link:

www.EmailPlayers.com

Ben Settle

One of my all-time favorite public speakers and all-around businessmen, Mr. Justin Devonshire, recently showed me some lovin’ on Facebook. Incidentally, I have such high regard for his skills because we both spoke at the same event once, and I have never seen someone control a room like him (to the tune of people clamoring to surround him, as he stood on a chair above them, as if eager for his blessing or to touch his sleeve…).

Anyway, here is what he said:

I’ve been asked a few times this week how I got so good at writing shorter posts and emails that get the point across.

The answer?

Well, its not as groundbreaking as you might think.

Here’s my SECRET:

Opt in for Ben Settle’s email list.

Study every email he sends you.

Take notes and practice.

For 7 years.

Done.

P.S.

Isn’t success easy?!

Thank you, Mr. Devonshire…

But, in my blatantly biased opinion, even better than being on my list is joining “Email Players”. It’s true you can get a ton of value just reading the daily musings. But, to learn the secret psychology and technique behind my wiles, you’ll have to invest in the newsletter.

The November issue is especially profitable.

Especially the storytelling part.

But, the deadline is in less than 24 hours.

To get in on time, go ye here:

www.EmailPlayers.com

Ben Settle

More lessons from the movies:

One of my all-time favorite movies is “Gone Girl”.

And, the main reason why is, the Villain. Amy Dunne is a magnificently created and brilliantly written character. I like her so much, and her Villainous ways, I write about her in great detail in the upcoming sequel to my Villains book.

But, there’s another reason I like the movie, too.

An email-esque reason.

It has to do with the way the movie was received by women in particular.

When the movie came out, it was a thing where a lot of chicks did NOT want their dates to take them to see the movie. And, in some cases, from what I read on reddit and other places… even threatened to call off the date if they did take them. I know of one chick (of the militant feminist variety, my favorite kind…) who literally cried during the “big reveal” part about Amy Dunne and her diabolical machinations.

She just couldn’t handle it, unfortunately.

And, neither could a lot of others, from what I hear tell.

And the reason the movie got this reaction is because of the secret storytelling method I talk about in the November “Email Players” issue, I talked about earlier today, and last week in these diabolical daily emails.

A secret I have not seen anyone in copywriting talk about.

(Much less teach.)

And you know what else?

Despite this reactoin (and, I would say, because of it…), “Gone Girl” went on to do almost $400 million at the box office, on a $61 million budget.

Not too shabby.

And I talk about this method in exquisite detail in the November “Email Players” issue.

But, to get it you have to be subscribed.

And, even more importantly, subscribed by the looming deadline tomorrow.

To get it in time, go here right away, while there’s still time:

www.EmailPlayers.com

Ben Settle

If last night’s email about the bartending pastor who uses “Email Players” to make extra cash to support his family doesn’t rile up the people I was hoping it’d rile up, maybe this will:

My views on the movie “Paranormal Activity”…

Here’s the blood-curdling scoop:

I once got into a conversation about the movie “Paranormal Activity.” If you have no seen it, it was a smash hit movie that pulled $194 million on a tiny $11,000 shoestring budget. It is about a San Diego couple haunted and tormented by a demonic entity, in the same kind of “found movie footage” style as the “Blair Witch Project”.

Anyway, I always thought it would have been a great sales letter.

Specifically, for Christian evangelists and churches

Why?

Because the story uses the same secret email and copywriting method I talked about last week that Black Mirror and a select other highly popular (and profitable) movies and TV shows use, but that nary a copywriting teacher, book, or seminar even mentions, must less uses.

A secret I’ve used to make all kinds of extra sales.

In all kinds of markets.

And, for all kinds of different products.

Frankly, the sales this tip can make people works so fast, it can almost be creepy.

And, it’s something I talk about (with lots of examples) in details in the November “Email Players” issue, which goes to the printer tomorrow.

After that?

It’ll be too late to get your claws on it.

To subscribe before tomorrow’s deadline, go here immediately:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber, Pastor Darren Maclean checks

Ben

Just wanted to take a second to say ‘thanks’ for sharing all your wisdom. I’ve joined your Email Players and am devouring your copywriting grab-bag. It’s brilliant. 

I’m the pastor of a church, I bartend in the evenings (pastoring doesn’t pay all the bills) and I’m a single dad to my two teenage kids. I’m going to use what I’m learning from you to make some extra money copywriting. 

Thanks again. 

You’re really helping!!!

Cheers for now

Cue up the sob sisters who will yell at me about a pastor also bartending…

Anyway, on to business:

The November “Email Players” issue goes to the printer in a couple days.

To get in on time, go to this link:

www.EmailPlayers.com

Ben Settle

Contrary to what a few goo-roo fanboys think, I am not anti-testing.

I think some marketing tests make sense.

And, I think some don’t make any sense at all.

But, either way, I am always amused when people brag about their testing after they have a “lightbulb moment” where they discovered the most basic and obvious of marketing principles, as if they were the first to discover it.

Take the 2008 Obama email team.

There was a detailed write-up about how they got so much dough many years ago.

And, make no mistake, their emails made a lot.

In fact, their emails brought in $600 million worth of donations with emails — which blew away everything else they did for fundraising, including direct mail and social media. Everybody thought it was social media that brought home the bacon but it wasn’t. It was good ol’ “retro” email.

Anyway, they did a lot of good stuff.

And, I even wrote an Email Players issue about it several years ago.

They found lots of interesting insights from testing. But, it was as amusing as it was astonishing to me how they had to test to find out the most basic info you already probably know just reading my free emails, much less reading my monthly Email Players newsletter and accompanying Email Players Playbook.

And I believe this was the case because they sucked at research.

They had the brand.

They had the right message-to-market match.

They even had great “writers.”

But, had they known the right market intel going in, with the right research, using my not-so-secret way of doing customer research (that allowed my ads and emails to dominate handily, and without even breaking a sweat, including when I knew nothing about those markets, in overheated markets like weight loss, golf, and self defense) they’d have not only brought in way more bacon (I daresay in my infinite madness from my asylum, maybe even twice as much…), but wouldn’t have had to waste so much time testing to find out the obvious about their market.

Anyway, I talk about my way of research in the November “Email Players” issue.

Specifically, in the bonus “Ravings of an Adman” insert I am including.

To get your hands on this sucker, subscribe before the coming deadline.

Once I send it to the printer, it’ll be too late.

Here’s the link:

www.EmailPlayers.com

Ben Settle

Reader Freddy Hustle helps build the case that I ain’t just whistlin’ dixie about how much my diabolical ways can make a difference in ye olde bottom line.

If anything, I probably downplay it.

Case in point:

I wrote [an email] the other day that has got the highest open rate and click thru and sales EVER for many of my eCommerce clients by email. The response rate on the email was so huge 4 of my clients called me to tell me how impressed they were n even they opened the email immediately

You inspired it

Thanks Homey (12k per month recurring from email clients plus they give me 5% royalty)

And so it goes.

Also, this also serves to prove my ways work for eCommerce, too.

They work for products, services, or anything.

(That I have seen at least — even commodities like socks…)

The November issue goes to the printer in a few days.

Grab it while the grabbins’ good right here:

www.EmailPlayers.com

Ben Settle

^^ So saideth a famous life insurance salesman.

The meaning of which is this:

If you want to sell life insurance, painting pretty images of flowers and happy families washing the car or whatever isn’t going to cut it. You have to get the prospect into that state of mind where they can see themselves at death’s door, family destitute, kids living a life of misery and chaos because daddy didn’t take any life insurance out, or didn’t take enough out, or didn’t take the right kind out.

And you know what?

This is even *more* important in emails.

This is why I like to write emails that are full of pain and despair if’n the product/market lends itself to such a thing. This means getting deep down and dirty with your market.

That’s the easy part.

The hard part?

Most people do this completely wrong.

Instead of being someone that a prospect wants to do business with, they come off as a manipulative douche bag.

But fear ye not.

The November “Email Players” issue to the rescue.

I show you several examples of how to write “hearse pulled up to the door” email copy (with a couple real life successful examples) in a way your list will love, appreciate, and want to buy from.

But time is short.

If you want in go here before it goes to the printer:

http://www.EmailPlayers.com

Ben Settle

One of the most amusing things I’ve seen on Flakebook is coaches who revolve their advertising around dark moons and when Mercury is in retrograde. And, especially, the ones who claim to manifest wealth by masturbating and thinking of money when they orgasm.

Napoleon Hill ain’t got nuttin’ on them chicks…

Anyway, here’s why I bring this up:

I got this question from an “Email Players” subscriber who was concerned about how her feedback was going up, but her opens and clicks have gone down after using my hate & dark ways.

Here was the question:

Okay, so I have a question for you, Oh Evil One: Ever since I started emailing Email Players style (which was quite a departure from my previous once-in-a-blue-moon-when-mercury-is-in-retrograde frequency), I’ve noticed our open rates have tanked. Also our click through rates.

I do great great positive feedback on how hilarious, awesome, different the emails are from folks, but I want to make sure I’m not playing to my ego rather than taking care of bidness, you see.

We sell high ticket, so our CTA is almost always “watch our masterclass” or “book a call with our team”.

My answer?

For that, you’ll have to read the November “Email Players” issue.

Wherein I show a 6-point solution to this problem, that applies not only to email, but whenever you see your sales or other metrics take a dip — whether it’s during a dark moon, when Mercury is in retrograde, or even when it is in gatorade.

This is something that happens to everyone eventually.

And, the answer will not only solve the problem, but add more sales to your evil coffers.

The deadline to get this issue looms.

If you miss it, it’ll be too late to get it.

Here is the link:

www.EmailPlayers.com

Ben “Dark Moon” Settle